Tag Archives: Search

People Still Search For Local Businesses, Phone Calls On Rise

Local Business

People Still Search For Local Businesses, Phone Calls On Rise by Laurie Sullivan  @lauriesullivan, April 17, 2020 Marketers shouldn’t assume local searches have tanked. Data released Friday shows that local impressions fell a mere 10% between mid-January and mid-March. Greg Sterling, VP of insights at Uberall, believes this is due to the management of a … Continue reading People Still Search For Local Businesses, Phone Calls On Rise →

Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis

World Level Crisis

Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis by Laurie Sullivan  @lauriesullivan, April 10, 2020 System and program delays have impacted the search industry for months, but seemingly have worsened as Google tries to prioritize projects that assist the U.S. government and healthcare system in the battle against the COVID-19 crisis. SEO … Continue reading Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis →

eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?

Marketing Guide

eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model? by Laurie Sullivan  @lauriesullivan, April 9, 2020 The percentage of the search spending will decline between 8.7% and 14.8% during the first half of 2020 as a result of COVID-19, according to eMarketer data released Thursday. Estimates put the dollar amount between $6 … Continue reading eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model? →

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?

Branding Trends

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2020 The world has changed. New search terms such as “contactless delivery” and “business continuity plan” have emerged. There are many more “near me” searches and searches for legal-related content using the terms “legal … Continue reading Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? →

Google Uses Search Home Page To Thank Medical Community, Raise Funds

Google Tools

Google Uses Search Home Page To Thank Medical Community, Raise Funds by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2020 Google is using its search engine home page to thank all doctors, nurses and medical workers for their service, as well as raise money for a COVID-19 fund. The message, which began serving up Monday … Continue reading Google Uses Search Home Page To Thank Medical Community, Raise Funds →

Google Search Console: What Can Be Tracked With This Tool?

Google Tools

Matthew Goulart — March 25, 2020 Google for some time now, has been one of the primary-leading search engines in the world, providing its users with not just spectacular results with an “almost-infinite-like” source of information at any users’ disposal. The massive growth of competition amongst businesses created a surefire strategy for Google to essentially … Continue reading Google Search Console: What Can Be Tracked With This Tool? →

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