Bob HutchinsAugust 12, 2015 If you’re looking for the last word on the latest in paid search and social ads, Kenshoo has you covered. The marketing software company evaluated 550 billion impressions, 9.5 billion clicks and $ 5.5 billion in spend from Q2 2015. Kenshoo discovered several interesting trends (detailed below). Perhaps the most interesting … Continue reading Mobile: Social Ads Leave Search Ads In The Dust
Steven MillerAugust 12, 2015 Local search is a concept we’re all familiar with, whether we realize it or not: You’re somewhere, you need something, and you look to find the nearest whatever it is – be it sushi, ski lift, or Shih Tzu trainer. And, thanks to the magic of the Internet, you’re presented with … Continue reading Sword in the Haystack: 3 Tips for Navigating Local Search
Thomas StocksAugust 9, 2015 Numerous new top level domains have been released recently, leading many insiders to question the effect that they would have within Google Search. Luckily, Google themselves have thrown light on the issue; last week new information was made available concerning top-level domains and how they are being treated. Here’s how the … Continue reading How New Top Level Domains Have Changed Google Search
Rhiza OyosAugust 9, 2015 Many conservative businesses still don’t see blogging as something to be considered seriously. Pre-social media era, blogs are mere online diaries where people share their personal thoughts and stories to connect with family and friends. Today, blogs have become reliable sources of information, education, entertainment, and are essential tools for online marketing. When someone asks me what he can do to … Continue reading 5 Ways Blogging Increases Your Business’ Search Engine Ranking and Visibility
Brent CarnduffAugust 8, 2015 Barnacle SEO, a term first introduced by Will Scott on Search Influence in 2011, is as applicable in today’s local search environment as ever. The local search results for broad keyword search terms are often dominated by local or industry review sites such as Yelp, Urbanspoon, and TripAdvisor. Instead of wasting … Continue reading Barnacle SEO For Local Search
Personal Branding BlogAugust 3, 2015 This is a question asked at all university lectures I give and is a valid one. Though, in reality how much does networking work for recent college graduates? Contrary to popular belief it is NOT as highly effective a tool when compared to other avenues, such as applying directly to … Continue reading How Effective is Networking for Job Search
Mike MoranAugust 6, 2015 You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they … Continue reading Why Your Analytics System Doesn’t Track Your Website Search
Jan WallenAugust 5, 2015 LinkedIn continues to evolve as it grows. Early on in its history, LinkedIn was thought to be primarily for job searches. It was excellent for that. LinkedIn then developed that area and added a Job Seeker premium program, and also premium Recruiter packages. They’ve also enhanced a number of features in … Continue reading LinkedIn and Your Job Search: 5 Little-Known Things You Can Do
Steve HammAugust 5, 2015 In between website development and landing page optimization, your business has to focus on positioning itself as a local thought leader in your niche. Doing this involves targeted search engine marketing that appeals to your local consumer base. Yet in this context, it is possible to make mistakes when you are … Continue reading Top 4 Search Engine Marketing Mistakes to Avoid
Tim AshAugust 3, 2015 Most online marketers have too much going on – attempting to keep pay-per-click campaigns profitable, trying to create content that aids Search Engine Optimization (SEO), tweaking the web site to present information better, improve the User Experience (UX) and lower the bounce rate, managing mobile variations or Responsive Web Design (RWD) … Continue reading Is Web Usability A Google Search Ranking Factor?
