By Bernadette Coleman October 29th, 2015 inShare0 Search Engine Optimization or SEO. While many businesses may have an idea of what it is, they may not understand how it works or, at least, how to make the most of it for their business. Every business wants to get to the ‘top spot’ in search engines … Continue reading Feeding Search Engines To Rise in Rankings
Zach HellerOctober 28, 2015 You may be familiar with the terms paid search, or search engine marketing (SEM). Search marketing is the art of serving ads to people using search engines to find what they’re looking for online. Google, Yahoo, and Bing, the big 3 search engines in the US, all allow advertisers to show … Continue reading How to Grow Your Business with Search Marketing
Margot da CunhaOctober 28, 2015 Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. Bing Ads Connect, which took place in Cambridge, MA last Friday, wasn’t quite the sumo-wrestling, open-bar type atmosphere with … Continue reading 5 Fascinating Paid Search Insights from Bing Ads Connect
Larry KimOctober 28, 2015 Each day, Facebook handles 1.5 billion searches against the 2 trillion posts in its index. Facebook is still a ways off from Google’s 3.5 billion daily searches, but it’s an impressive figure nonetheless and puts Facebook right up there as far as search giants go. Of course, Facebook is only indexing … Continue reading 10 Things You Need to Know About the New Facebook Search
Amanda ClarkOctober 9, 2015 When it comes to finding a job, there’s no such thing as right or wrong. Maybe you found your job because you know a guy. Maybe you found your job through diligently crafting a resume, sending it to a hundred recruiters, and following up regularly. Or maybe you just lucked into … Continue reading 3 Job Search Methods That Just Don’t Work
Missi FreimarkOctober 23, 2015 When people think of search engine optimization (SEO), they often think about ensuring that their website or their key content words will rank well. While this is important, one often overlooked way to optimize your company’s ranking on search engines is through your firm’s social media profiles. As social media activity … Continue reading How to Optimize Your Social Media Profiles for Search
The data visualization tool shows search data on more than 5,000 products in US cities. Ginny Marvin on October 23, 2015 To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights. … Continue reading Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
Oliver NeelyOctober 20, 2015 For the past few years Google has put a lot of emphasis into local search. In response to the growing desire for local information, Google has taken steps to improve local search for consumers and businesses. You have probably noticed when searching for local information the results are different; If not, … Continue reading Difference between a Places Search & Organic Search
Adam MonagoOctober 19, 2015 (and why your marketing team might not be ready for it) Information can tell us everything. It has all the answers. But they are answers to questions we have not asked, and which doubtless don’t even arise.– Jean Baudrillard, Cool Memories, Ch. 5, 1987. “How can my digital team reap the … Continue reading Brave New World: The Future of Search
Chris AbrahamOctober 19, 2015 Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being … Continue reading Visibility is More About Social Than Search
