by Michael Wight November 15, 2015November 15, 2015 Ranking well on search engines is important for many reasons. If your website or landing page appears on a search engine’s first page for a specific keyword or key phrase, it means more exposure and brand cognizance, more targeted traffic to your website, and more sales. Moreover, … Continue reading Rank Well On Search Engines To Rank Well On The Internet
by Mike Moran November 12, 2015 Follow @MikeMoranNovember 12, 2015 Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of search marketing there is. And most of us think that we are. But most of … Continue reading The Search Marketing No One Talks About
by Kit Smith November 11, 2015November 11, 2015 On 22 October, Facebook revamped its search console by indexing all 2 trillion public posts. The goal? To improve the results of 1.5 billion searches conducted on the site every day. The update appears to be the latest effort by Facebook to keep people on the site … Continue reading Facebook Search FYI: What Does It Mean For Marketers?
Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. Wesley Young on November 10, 2015 Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction … Continue reading 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
by Chris Horton November 9, 2015 Follow @chrshortonNovember 9, 2015 If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated … Continue reading Paid Advertising 101: Understanding Search and Display Advertising
by Amanda Clark November 9, 2015 Follow @GrammarChicIncNovember 9, 2015 Being on the job search for a couple of days can be frustrating. Being on the job search for a couple of months can be downright maddening. And when a job search drags on for very long, it can leave the job seeker feeling discouraged … Continue reading Job Search Getting You Down? Try These Tweaks
A new in-Pin search tool will be a major boon for users looking to find a specific item — No search queries required. Greg Finn on November 9, 2015 Pinterest is currently the unequivocal social source for design inspiration. However, many times, users can be left looking for more after they find a look or … Continue reading Pinterest Launches In-Pin Search To Help Users Pinpoint Specific Items
by Melissa Duko November 8, 2015November 8, 2015 Some say search volume no longer matters, that now it’s all about quality and conversions. While quality and conversions are important, so is keyword search volume. Ads containing highly searched keywords (like insurance) will be seen by more eyes than ads with niche keywords. While these broader … Continue reading 3 Simple Ways to Boost Your Search Volume (And Why You Should)
by Laurie Sullivan @lauriesullivan, (October 30, 2015) Intelligent automation will become the next tool for online advertising. A team of researchers at Google demonstrated an artificially intelligent system a few months ago that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks (RNN), which will use an internal memory to process sequences … Continue reading Teaching Artificial Intelligence To Search, Target Ads Based On Memory
by Laurie Sullivan @lauriesullivan, (October 29, 2015) Intelligent automation will become the next tool for online advertising. A team of researchers at Google demonstrated an artificially intelligent system a few months ago that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks (RNN), which will use an internal memory to process sequences … Continue reading Teaching Artificial Intelligence To Search, Target Ads Based On Memory
