HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2022 The Federal Trade Commission (FTC) filed a complaint against HomeAdvisor, saying that since 2014, the company overcharged small and medium- sized businesses, and misrepresented the likelihood leads at much higher rates than HomeAdvisor’s … Continue reading HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says
AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy by Laurie Sullivan @lauriesullivan, March 10, 2022 AARP Media Solutions, which connects marketers to AARP The Magazine, AARP Bulletin and AARP.org, in the past two years has seen a dramatic change in their readers’ adoption of technology since the beginning of the pandemic — so … Continue reading AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy
“It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization,” says Shiv Singh, chief marketing and customer experience officer for LendingTree. Chris Wood on March 11, 2022 In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came … Continue reading Lending Tree’s new marketing chief says customer experience is king
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says by Laurie Sullivan @lauriesullivan, January 16, 2022 Purpose — what defines employees, consumers, and society — remains a major focus worldwide. As a keyword it represents the reason for being — why a business or someone exists in the world. Young leaders — who often … Continue reading Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect. George Nguyen on November 12, 2021 On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards … Continue reading Facebook says short posts have the most views while hate speech drops on platform
Bob Van Rossum September 2, 2021 Fueled by the pandemic, the leading executive digital search agency has seen live-streaming become an even more popular choice for many businesses and organizations. Top companies have taken advantage of social media live stream options. Churches have transferred to live streams. Schools have implemented it into their systems. Even … Continue reading Why This Executive Digital Search Agency Says You Should Concentrate On Livestreaming
Noa Eshed March 12, 2021 In what is one of the more interesting and debated SEO topics, it turns out, maybe not surprisingly, that as with anything, Google applies judgment and doesn’t automatically penalize duplicate content whether it’s within your website pages or content across the web. John Mueller, the lead of the Search Relations … Continue reading Google Says Duplicate Content is NOT Penalizing Your Search Ranking
Stefan Palios November 20, 2020 As more high-skilled individuals choose freelancing due to the COVID-19 pandemic, big businesses are following suit. A new study by Harvard Business School and Boston Consulting Group (BCG) found that the vast majority of businesses see high-skills freelancers as integral to innovation and speed to market. The study asked senior … Continue reading Big Businesses Are Joining the Freelance Revolution, Says Harvard and BCG Study
Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
A new study looks at how contextual relevance of ads to content influences consumers. Ginny Marvin on March 26, 2020 What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies greatly limit how data and tracking can be used for … Continue reading The new contextual ad targeting works, study says
