Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says by Laurie Sullivan @lauriesullivan, January 16, 2022 Purpose — what defines employees, consumers, and society — remains a major focus worldwide. As a keyword it represents the reason for being — why a business or someone exists in the world. Young leaders — who often … Continue reading Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect. George Nguyen on November 12, 2021 On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards … Continue reading Facebook says short posts have the most views while hate speech drops on platform
Bob Van Rossum September 2, 2021 Fueled by the pandemic, the leading executive digital search agency has seen live-streaming become an even more popular choice for many businesses and organizations. Top companies have taken advantage of social media live stream options. Churches have transferred to live streams. Schools have implemented it into their systems. Even … Continue reading Why This Executive Digital Search Agency Says You Should Concentrate On Livestreaming
Noa Eshed March 12, 2021 In what is one of the more interesting and debated SEO topics, it turns out, maybe not surprisingly, that as with anything, Google applies judgment and doesn’t automatically penalize duplicate content whether it’s within your website pages or content across the web. John Mueller, the lead of the Search Relations … Continue reading Google Says Duplicate Content is NOT Penalizing Your Search Ranking
Stefan Palios November 20, 2020 As more high-skilled individuals choose freelancing due to the COVID-19 pandemic, big businesses are following suit. A new study by Harvard Business School and Boston Consulting Group (BCG) found that the vast majority of businesses see high-skills freelancers as integral to innovation and speed to market. The study asked senior … Continue reading Big Businesses Are Joining the Freelance Revolution, Says Harvard and BCG Study
Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
A new study looks at how contextual relevance of ads to content influences consumers. Ginny Marvin on March 26, 2020 What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies greatly limit how data and tracking can be used for … Continue reading The new contextual ad targeting works, study says
Mike Kappel — November 11, 2019 Follow @PatriotSoftware As an entrepreneur, you’re likely serious about your startup and want to succeed. But, there’s no rule that says you need to be serious 24/7. News flash: your workplace doesn’t have to be all doom and gloom to be productive (the truth hurts, doesn’t it?). If you … Continue reading Can You Have a Fun and Productive Work Environment? Science Says Yes
Jeanne Hardy — September 10, 2019 Follow @creativebizinc — September 10, 2019 The age-old debate over whether leaders are born or made often paints a black and white picture of what it means to be a leader—either you are one, or you’re not. As with most things in life, what makes a leader has many … Continue reading Strategic Leadership: What Your “Action Logic” Says About Your Leadership Style
Michael J. Katz — June 10, 2019 Follow @MichaelJKatz — June 10, 2019 I got a call on Monday from Laurie at Midsize Consulting Firm (not their real name). She said, “I know you only do email newsletters, but we like your writing. Can you recommend somebody like you who could help us develop other … Continue reading Simple Simon Says…
