Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage. Don’t despair — the percentages should be even lower. That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says
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When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”
By Jeff Beer June 23, 2022 When Netflix first launched into streaming back in 2007, the overall goal was to give people an entertainment option that was better than what they were getting on broadcast television. Now, Netflix co-CEO and chief content officer Ted Sarandos says the goal remains the same as the … Continue reading When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”
Leaked Amazon memo says the company may run out of available labor by 2024
Leaked Amazon memo says the company may run out of available labor by 2024 Some locales, like California’s Inland Empire, are particularly at risk. A. Khalid @askhalid June 17, 2022 Brendan McDermid / reuters Amazon is likely to run out of prospective workers for its US warehouses by the year 2024, according to an … Continue reading Leaked Amazon memo says the company may run out of available labor by 2024
A pregnant worker and labor activist says Amazon made her pick up trash alone
Amazon warehouse workers vote to unionize in Staten Island (updated) This will be Amazon’s first unionized warehouse in the US. J. Fingas @jonfingas April 1st, 2022 Workers stand in line to cast ballots for a union election at Amazon’s JFK8 distribution center, in the Staten Island borough of New York City, U.S., March 25, 2022. … Continue reading A pregnant worker and labor activist says Amazon made her pick up trash alone
Former Apple worker says Epic refused to hire her over labor advocacy
The employee behind the #AppleToo protest is leaving the company She reached a settlement with the tech giant regarding her National Labor Relations Board complaint. M. Moon @mariella_moon November 18th, 2021 ViewApart via Getty Images Cher Scarlett, one of the lead organizers of the #AppleToo movement, is leaving the company on Friday. Scarlett was … Continue reading Former Apple worker says Epic refused to hire her over labor advocacy
Walgreens CEO Roz Brewer says this one element sets innovative companies apart
By David Salazar April 26, 2022 As one of two Black women leading a Fortune 500 company, Walgreens Boots Alliance CEO Roz Brewer knows that a key indicator of a company’s ability to innovate is the diversity of its leadership. In a conversation at Fast Company’s Most Innovative Companies Summit on Wednesday, Brewer said … Continue reading Walgreens CEO Roz Brewer says this one element sets innovative companies apart
This former Apple executive says leaders should draw their power from their teams
By Gary Hamel and Michele Zanini April 22, 2022 What does it mean to be a “leader?” In most organizations, the term is applied, indiscriminately, to anybody in a management role. However, only having subordinates doesn’t make you a leader. Research from Gallup shows that the single biggest predictor of engagement scores is the … Continue reading This former Apple executive says leaders should draw their power from their teams
MicroStrategy’s Saylor Says Its Bitcoin Initiative Has Been A “Tremendous Success”
Alejandro Arrieche Last updated: 16 April 2022 The head of the world’s largest institutional crypto investor, Michael Saylor, recently qualified its investment strategy consisting of purchasing huge amounts of Bitcoin on behalf of its company MicroStrategy as a “tremendous success”. These comments were embedded within a letter directed to MicroStrategy’s shareholders ahead of the Annual … Continue reading MicroStrategy’s Saylor Says Its Bitcoin Initiative Has Been A “Tremendous Success”
Gen Z says this is what they want over your fancy office perks
By Alex Kvamme April 02, 2022 Over the past years, many people who previously worked in an office adjusted to a remote-first or hybrid work model. And it’s likely that many knowledge workers won’t be going back to the office full-time. After all, we’ve remained productive and have achieved a better work-life balance with … Continue reading Gen Z says this is what they want over your fancy office perks
Whistleblower says Microsoft spent millions on bribes abroad
Whistleblower says Microsoft spent millions on bribes abroad The former employee estimates “a minimum of $200 million each year” is being skimmed. A. Khalid @askhalid March 26th, 2022 Stringer . / reuters In an essay published Friday on the whistleblower platform Lioness, former Microsoft manager Yasser Elabd alleged that Microsoft fired him after he alerted … Continue reading Whistleblower says Microsoft spent millions on bribes abroad