Uber hid data breach that exposed info for 57 million users The company has inherited one more big scandal from its former CEO. J. Fingas @jonfingas David Paul Morris/Bloomberg via Getty Images Uber’s new CEO Dara Khosrowshahi has inherited yet another scandal from Travis Kalanick. The ridesharing firm has revealed to Bloomberg that it … Continue reading Uber says it’s investigating a ‘cybersecurity incident’
Google’s ‘raters’ are pushing for $15 an hour The company raised wages for some vendors, but RaterLabs wasn’t one of them. A. Khalid @askhalid SOPA Images via Getty Images Part-time employees at RaterLabs — an AI vendor whose only known client is Google — are campaigning to qualify for the $15 hourly minimum wage … Continue reading Thousands of Google’s cafeteria workers ‘quietly unionized during the pandemic,’ report says
The IRS will let taxpayers authenticate their identity without using facial recognition But the alternative is having a live, virtual interview that may not be ideal either. M. Moon @mariella_moon Khosrork via Getty Images Taxpayers in the US don’t have to use facial recognition or any kind of biometric data to access their accounts … Continue reading The IRS says it accidentally exposed confidential information involving 120,000 taxpayers
IT Teams Should Have More Accountability For Marketing ROI, Study Says by Laurie Sullivan @lauriesullivan, September 9, 2022 Marketing and information technology are increasingly becoming integrated. Experts say that as artificial intelligence is increasingly being used and ad targeting is relying more on automation, combining the two departments or drawing a strong link from one … Continue reading IT Teams Should Have More Accountability For Marketing ROI, Study Says
By Clint Rainey August 25, 2022 The National Labor Relations Board has sided with workers who claim Starbucks broke labor law by withholding wages and benefits from unionized stores—the latest blow to its handling of baristas’ intensifying union drive. Over 230 locations have now joined Starbucks Workers United’s union, helping make the … Continue reading Starbucks illegally denied pay and benefits to thousands of unionized workers, says NLRB
Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says by Laurie Sullivan @lauriesullivan, August 18, 2022 Nearly everyone has felt the impact of inflation, but White and Hispanic Americans are the most concerned about the U.S. economy, while Black Americans are much less concerned, according to a recent study from research company Collage … Continue reading Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Meta reportedly tells managers to identify people for layoffs Mark Zuckerberg previously said that Meta is experiencing “one of the worst downturns” in recent history. M. Moon @mariella_moon Justin Sullivan via Getty Images Some Meta employees could lose their jobs as the company prepares for leaner times ahead. According to The Information, Maher Saba, Meta’s … Continue reading Google slows hiring and says the company needs to be ‘more entrepreneurial’
Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage. Don’t despair — the percentages should be even lower. That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says
By Jeff Beer June 23, 2022 When Netflix first launched into streaming back in 2007, the overall goal was to give people an entertainment option that was better than what they were getting on broadcast television. Now, Netflix co-CEO and chief content officer Ted Sarandos says the goal remains the same as the … Continue reading When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”
Leaked Amazon memo says the company may run out of available labor by 2024 Some locales, like California’s Inland Empire, are particularly at risk. A. Khalid @askhalid June 17, 2022 Brendan McDermid / reuters Amazon is likely to run out of prospective workers for its US warehouses by the year 2024, according to an … Continue reading Leaked Amazon memo says the company may run out of available labor by 2024
