June 18, 2026 How this street duck became Mexico’s unofficial World Cup mascot BY María José Gutiérrez Chávez The World Cup is officially up and running, bringing fans from across the world together for the globe’s largest sporting event. But in Mexico, fans are cheering more than the players. Following the inaugural match between Mexico and … Continue reading How this street duck became Mexico’s unofficial World Cup mascot
June 13, 2026 Meet the designer behind NYC’s charming World Cup campaign BY Diana Budds How do you build excitement among 8.5 million New Yorkers (and 1.2 million tourists) for the World Cup? You start with deep research on the city’s beloved colors and symbols and then turn that into something like the joyful, nostalgic, … Continue reading Meet the designer behind NYC’s charming World Cup campaign
Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies. Chris Wood on November 22, 2022 The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which … Continue reading How brands are using CTV and OTT for the 2022 FIFA World Cup
5 billion people are expected to watch some of the World Cup, so brands are out in force. Here’s a story told in statistics. Constantine von Hoffman on November 21, 2022 The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in … Continue reading 33 World Cup marketing statistics you need to know
