by Grant Thomas Follow @gsthomas22September 11, 2016 The holiday season will be here soon and as a retailer, this can be both exciting and scary. On one hand, the opportunity to make money during the holiday shopping season is astonishing. E-commerce holiday revenue accounts for up to 30% of a retailer’s total annual revenue. On … Continue reading 2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits. Barry Levine on September 6, 2016 The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although … Continue reading Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
by Joel Goldstein Follow @joelgoldsteinSeptember 2, 2016 LinkedIn is often thought of as a digital resume or a way for job seekers to connect with recruiters and find new opportunities, but it is much more than that. Salespeople and wholesale distributors can greatly benefit from using this social media platform, not just to update their … Continue reading How Should Your Sales Team Be Using LinkedIn?
by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 3, 2016 Social media usage is continuing to grow at record paces, with 75% of all internet users now using social media. Just as quickly, the social media landscape is constantly being transformed as new social apps and platforms are introduced into the social sphere. For retailers, social media channels … Continue reading 5 Hot Social Media Strategies Boosting Sales for Retailers in 2016
by Al GomezSeptember 2, 2016 Pinterest has always been more than a social media platform – it’s a discovery tool. With millions of ideas from party planning, parenting, interior décor, meal plans, fitness hacks, to humor posts, it’s easy to understand how most people can easily get sucked into the site for hours. But it’s … Continue reading 5 Simple Tips To Boost Sales on the Pinterest Shop
How do you convert more leads into loyal customers? Columnist Daniel Faggella offers five strategies to help you maximize your conversion on the back end of your email campaigns. Daniel Faggella on September 5, 2016 Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t … Continue reading 5 steps to optimize the back end of your sales funnel
by Patrick McFadden Follow @patmmarketingAugust 30, 2016 I’m stilling meeting business owners, business development executives and sales professionals who complain that social media is a giant waste of time, but feel they must dive into it because everyone says they must. Truth is, when this type of thinking is prevalent any business or marketing activity … Continue reading How to Turn Social Media Participation into Sales
by Andrew Gazdecki Follow @biznessappsAugust 13, 2016 At Bizness Apps, the resellers who leverage our app building platform to build mobile apps for small businesses tend to fall into one of two categories. They are either… Existing marketing or design agencies who want to extend their service offerings to include mobile apps for small business … Continue reading Reselling Mobile Apps – Initial Marketing Strategies to Build Your Sales Pipeline
by Personal Branding BlogAugust 24, 2016 With relative frequency, our recruiters come across organizations that believe it to be an advantageous strategy to recruit from their competition. This is understandable. On the surface, the strategy appears to carry merit. Employers assume that those who have experience in a field will need less ramp-up time, less … Continue reading Is Recruiting Your Competitors’ Sales Employees Profitable?
by Justin MaresAugust 24, 2016 tl;dr: Apply psychological influence triggers to dramatically improve your conversion rates. Use apps to help with this like Yotpo for reviews, FOMO for social proof, and SumoMe for giveaways. Conversion rate optimization is both an art and a science. An art, in that much of what you’ll test (copy, benefits, … Continue reading How to Use Psychology & Sales Triggers to Double Your Conversion Rate
