by Kevin George Follow @imkevin_monkSeptember 24, 2016 As the leaves turn brown and the chill sets in the air a little, you know that the long awaited holiday season is just around the corner. Excited much? So are we! With hardly a month now left for Halloween and other following holidays, it’s time to boost … Continue reading Pump up Holiday Sales with an Email Marketing Calendar [Infographic]
by Christopher Jan Benitez Follow @christopherjanbSeptember 25, 2016 Image taken from Pixabay When it comes to online marketing, maximizing user engagement is the name of the game. For this purpose, many content types such as infographics, slideshow presentations, and explainer videos are utilized to improve the communication between a brand and its target audience. Webinars, … Continue reading 5 Effective Ways to Convert Webinar Attendees to Sales
by Laurie Sullivan@lauriesullivan, September 21, 2016 Heineken has an always on search strategy, even when buying display ads. Not just the paid ad kind running on Google, Bing and Yahoo, but the search for city landmarks to improve American structures and neighborhoods. Its latest Cities project took the beverage company to the abandoned Miami Marine … Continue reading Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting
by John SheaSeptember 19, 2016 Regardless of the size of your company or your goals, it’s important to provide the sales reps you have with the tools, processes and technologies they need to be successful – and sales enablement efforts that are approached with this kind of mindset lead to positive revenue outcomes. However, often … Continue reading How to Increase Revenue Through Sales Enablement
by Michael LambourneSeptember 13, 2016 The secret to exactly how to find an email address by name, so rather than leading with a dreaded cold call, you can warm up the interaction ahead of time! Cold Calling has been around for a long time and it has a deservedly bad reputation. Ask 100 people what … Continue reading How to Find an Email Address by Name – The Best Sales Teams Can Find ANY Email Address
By Jimmy Rodela September 13th, 2016 It’s 4 in the morning, and you still can’t sleep. You spent the last 3 hours or so trying to figure out why your aren’t getting the spike in sales that you were hoping to get from your automotive e-commerce site. I mean, you just ran a special discount … Continue reading How I Use SEMrush & Discount Marketing To Get Massive Sales
Live chat is a powerful sales tool, so don’t confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy . Tamar Weinberg on September 12, 2016 Giving your site visitors the option to chat with a sales representative is a key driver in … Continue reading Why sales chat needs to be part of your multi-channel strategy
by Grant Thomas Follow @gsthomas22September 11, 2016 The holiday season will be here soon and as a retailer, this can be both exciting and scary. On one hand, the opportunity to make money during the holiday shopping season is astonishing. E-commerce holiday revenue accounts for up to 30% of a retailer’s total annual revenue. On … Continue reading 2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits. Barry Levine on September 6, 2016 The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although … Continue reading Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
by Joel Goldstein Follow @joelgoldsteinSeptember 2, 2016 LinkedIn is often thought of as a digital resume or a way for job seekers to connect with recruiters and find new opportunities, but it is much more than that. Salespeople and wholesale distributors can greatly benefit from using this social media platform, not just to update their … Continue reading How Should Your Sales Team Be Using LinkedIn?
