Pinterest has always been more than a social media platform – it’s a discovery tool. With millions of ideas from party planning, parenting, interior décor, meal plans, fitness hacks, to humor posts, it’s easy to understand how most people can easily get sucked into the site for hours.
But it’s not just consumers. Even ecommerce sites are slowly realizing the potential of Pinterest to help boost their sales. In fact, since Pins became Buyable in 2015, numerous businesses jumped on the chance to sell to the platform’s more than 100 million users.
This year, Pinterest made some major changes that made shopping on their site a better experience. Now, consumers can put several items on their Shopping Bags, and access them from their mobile, desktop, or laptop. With more than 10 million items for sale and users Pinning more than 4 million products a day, businesses need to ensure that they’re ahead in the game.
Want to draw users to your Pinterest Shop? Follow these simple tips and watch your sales get a boost.
1. Prioritize your Pinterest Shop profile.
One of the biggest issues with shopping online is trust. Build it from the onset by making sure profile gives the right impression. Use your business name and logo, link your website, and write a short description about what you offer. Don’t forget to confirm your business (a red checkmark) to maximize the benefits of Pinterest Shop.
After the confirmation, you will be able to access their analytics and your profile picture will appear on any image that will be Pinned from your site.
2. Be creative AND specific with product descriptions.
Stunning pictures coupled with the right choice of words have an impact on buyers. The more specific you are about your product, the more it will stand out from the rest. So don’t just say ‘brown leather bag’ or ‘blue cocktail dress’. Make your words POP! Opt for precise terms that will show off the best features of your goods.
Try this formula the next time you create descriptions for your merchandise:
[brand name] + [material (if applicable)] + [color] + [style] + [actual product name]
Examples:
- Lucky Brand Wash Denim Utility Jumper
- Home Collections Wendy Velvet Throw Pillow
- Lacquer Cashmere Matte Nail Polish Collection
Nothing is set in stone, so feel free to mix it up or omit some aspects that you won’t need. But use this as a guide so your product descriptions for the Pinterest Shop will be as good as the pictures you took. Keep it short and to the point – but make it clear so that shoppers know exactly what they’re buying.
3. Invest in high-quality images from different angles.
Whether you’re selling bags, clothes, or kitchen appliances, it’s better to have at least two or three more pictures of the product shown from different angles. This helps shoppers have points of reference for size and suitability.
The best images however, are that of the merchandise in its natural environment. For instance: if you’re selling bags, have models wear the actual item. This makes it easier for Pinterest Shop users to imagine how the product will look like once they do buy it. In fact, you’re making the purchasing decision easier, too!
4. Provide valuable information in your product captions.
Use the captions field to really describe your product in full detail. What is it made of? State the size, weight, and/or dimensions. What are its other features? You may also write a bit of information about its packaging, if applicable.
Try NOT to make it too lengthy, but ensure that the important aspects of the goods are covered. Pinterest Shop merchant Bloomingdale’s for example, provides detailed product information that also includes the size of the garment the model is wearing, as well as the model’s measurements for the shopper’s reference.
5. Include other pertinent details for shopper convenience.
Details matter. Be sure to include it in your Pin to make shoppers’ lives easier.
Some things to consider are:
- FREE or inclusive shipping fees
- Cleaning and care instructions
- Notes on proper handling
- Installation/decorating tips
Make shopping simple. That’s what Pinterest Shop is all about and that’s what every merchant should be after. By providing a better user experience on one of the world’s most favorite content discovery platforms, you’ll be sure to leave your customers smiling even before they receive their items.
Remember: it’s harder to sell online because of anonymity. According to Help Scout, most businesses only hear from about 4 percent of dissatisfied customers. This means 96 percent aren’t saying anything, but have NO plans of returning! That’s already hundreds to thousands of lost sales right there.
So make first impressions count – especially on Pinterest.
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