Vikas Kalwani July 26, 2021 Effective collaboration is an objectively “good thing” for any business function. But it arguably makes the biggest difference in sales and marketing. According to LinkedIn research, almost nine in 10 sales and marketing leaders say closer alignment between the two functions is the number one opportunity for improving business performance … Continue reading 6 Benefits of Sales and Marketing Working Together
Judy Caroll July 16, 2021 It may be easier than ever for companies to buy software, but that doesn’t guarantee success for providers. In today’s digital economy, software is sold, not bought, meaning providers must take an active role in educating, engaging, and supporting buyers. Best practices for how to sell B2B SaaS effectively—especially in … Continue reading Software Sales Strategies for SaaS Sales Reps
Karen Repoli July 15, 2021 Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have the opportunity to upsell a higher priced class or package. There are many benefits to using this tripwire strategy. One … Continue reading How You Can Use Tripwires to Build Your List and Increase Sales
John Bogna July 11, 2021 With so many retail businesses digitizing, email marketing is more important than ever. As of April 2021, ecommerce sales represent 15% of retail sales in North America, with solid digital marketing campaigns influencing roughly 60% of online retail purchases, according to a report by Absolunet. If you’re reading this, you … Continue reading 8 Retail Email Examples You Can Use to Increase Ecommerce Sales
Chris Christoff July 9, 2021 Are you struggling with writing a strong description for your eCommerce products? In that case, you need to level up your game; otherwise, it can be difficult to boost your sales for more profit. When you sell your products online, having a strong product detail is extremely important. Your customers … Continue reading How to Write eCommerce Product Descriptions to Boost Sales
Rick Kranz July 5, 2021 Shakespeare once asked: “What’s in a name?” As it turns out, the answer is: “A lot!” At the very least, names serve as important labels that identify people, places, and things, as well as provide clues about their unique attributes. Two “names” that get thrown around a lot in the … Continue reading Sales Enablement vs. Sales Operations: What’s the Difference?
Victor Iryniuk July 3, 2021 Just imagine! There are more than 675 million LinkedIn users in more than 200 countries, and almost half of them are active ones. Besides being a professional networking and recruitment site, it’s a perfect place to generate leads. Especially for B2B companies. Studies show that lead generation on LinkedIn can … Continue reading Boost Your Sales by Automating Efficiently: The Whats and Hows of Sales Automation
Thomas Griffin July 3, 2021 Although it’s essential for every business to have a website, a static website isn’t enough to help your business survive. It’s critical to think in a different way. When creating your online presence, you need to approach it from the point of view of creating a sales funnel. A website … Continue reading How to Build Your First Sales Funnel
Gaurav Sharma June 10, 2021 You may have used high-definition product images, written catchy product descriptions, or published irresistible customer reviews on your online store. But you are bound to lose customers if you don’t leverage video marketing. Why so? Because when it comes to shopping online, consumers want to see what they are buying, … Continue reading How to Boost Your Online Store’s Sales Using Video Marketing
Judy Caroll June 7, 2021 If you’re an enterprise tech company, you’re probably familiar with the term “sales enablement”. The job function has become increasingly crucial for many IT services companies selling to large customers. Why? It helps salespeople during the sales process by providing them with the right resources and technology to effectively sell … Continue reading Sales Enablement and Lead Generation in the IT Services Industry
