Virginia Franco — December 8, 2017 Follow @VAFrancoResumes — December 8, 2017 illustrade / Pixabay When it comes to preparing career marketing materials, from resumes to LinkedIn profiles, my goal is to always ensure the reader can connect the dots and answer the decision maker’s key question: “How can he/she help me?”As the owner of … Continue reading Finding it Hard to Translate Your Value? When it Comes to Resumes + LinkedIn, Follow These 3 Storytelling Rules
Alice Williams — October 25, 2017 — October 25, 2017 You need to get to know the new digital advertising rules NOW. Consumer buying habits are changing dramatically. Companies that focus on traditional advertising efforts need to shift their focus to the digital sphere. Today, the most successful ad campaigns are rooted in digital marketing. … Continue reading How New Digital Advertising Rules Are Affecting Your Brand
Cassie Green — October 13, 2017 — October 13, 2017 In the world of fine art and graphic design, rules are often bent, or even broken. It’s encouraged. Breaking the rules is considered to be edgy, unique, and forward-thinking. With the career field of graphic design becoming more accessible in recent years, everyone wants a … Continue reading 10 Graphic Design Rules You Should Never Break
Alan Hart — September 28, 2017 — September 28, 2017 Your ERP software doesn’t ask you to do that—why should your financial planning and budgeting solution be different? Every accountant I’ve met has admitted to me that he or she had difficulties with manual, double-entry accounting principles when they first started out: they struggled with … Continue reading Stop Programming Business Logic and Accounting Rules in Your FP&A Solution
Somen Mondal — September 22, 2017 — September 22, 2017 Candidate sourcing tools can – and should – be a recruiter’s best friend. In a perfect world, we’d be able to find the absolute best candidate for an open role, whether that candidate is active or passive. Unfortunately, we know that approximately 50% of new … Continue reading 6 Rules For Using Candidate Sourcing Tools
Miranda Marquit — August 30, 2017 — August 30, 2017 Photo-Mix / Pixabay A core component of successful rankings in online search is trust. If you want Google’s trust and boost your online marketing efforts, you need to show that you are legit. When you focus on the items that encourage Google’s trust, you are … Continue reading 3 Rules for Gaining Google’s Trust in Online Search
Ji-A Min — August 8, 2017 — August 8, 2017 Amazon is making headlines this week for their high volume recruitment of 50,000 employees. High volume recruitment generally refers to filling a larger-than-average number of positions in a relatively short time frame – although most companies don’t come close to requiring as many people as … Continue reading 4 Rules For Optimizing High Volume Recruitment
As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center. Lewis Gersh on July 14, 2017 Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the … Continue reading The 7 rules of respectful marketing
Amanda Clark — July 5, 2017 Follow @GrammarChicInc — July 5, 2017 Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing. That can be frustrating, especially for small business owners who don’t have a technical background. The good news is that, though details may vary, the big picture remains … Continue reading 3 Timeless SEO Rules Anyone Can Master
Rick Goodman — June 14, 2017 Follow @DrRickGoodman— June 14, 2017 JESHOOTS / Pixabay Do you control your smartphone—or does your smartphone control you? All of us probably feel like it’s the latter and not the former sometimes, but being too dependent on your mobile device can be bad news—especially when you’re in a leadership … Continue reading 5 Smartphone Rules Every Leader Should Follow
