Tag Archives: Rules

Recruiting Via Your Website: 6 Golden Rules to Build Your Career Page

Aashish Sharma — May 30, 2017 Follow @ineedseo— May 30, 2017 When it comes to recruiting a new employee, there are a number of options available to you, and of course, they will depend on a number of factors, including the position, industry, and size of your business. Regardless of the recruitment method used, we … Continue reading Recruiting Via Your Website: 6 Golden Rules to Build Your Career Page →

Google holds onto its trademark as federal court rules it has not become generic (DD)

Marketing Guide

Usage of “google” as a verb does not automatically invalidate its legal protection. Greg Sterling on May 17, 2017 Google has not committed “genericide,” according to the 9th US Circuit Court of Appeals. While people have used “google” to refer to searching online for nearly 20 years, that does not invalidate the company’s trademark. … Continue reading Google holds onto its trademark as federal court rules it has not become generic (DD) →

The Rules Of Modern Attribution

Marketing Attribution

The Rules Of Modern Attribution by John Bates , May 9, 2017 There are a number of well-documented challenges with attribution in paid media. But as the digital marketing industry collectively works toward closing the loop, we must be careful not to succumb to tunnel vision: although paid media is critical in achieving reach and … Continue reading The Rules Of Modern Attribution →

What Are The Copyright Rules On Using Images Online?

Regulations

Warren Knight — April 2, 2017 Follow @warrenknight— April 2, 2017 I’ll never forget the time I was on holiday on the Almafi coast for my birthday in 2009 and I received a call from a 001 phone number. I answered in my usual happy but professional tone and in return I heard; “this is … Continue reading What Are The Copyright Rules On Using Images Online? →

Rules for Increasing Retention and Creating Growth Within Existing Accounts

Growth Strategy

Julie Weill Persofsky — March 30, 2017 — March 30, 2017 If you’re in business today with a recurring revenue model, of the biggest questions you must ask is “where are the gaps in my revenue engine?” You may also be seeing an all-too-common trend: customer churn and/or a slowing trajectory of revenue growth. I … Continue reading Rules for Increasing Retention and Creating Growth Within Existing Accounts →

5 Ultimate Rules of Thumb for Making the Perfect Social Video

Social Media Utilization

Jefri Yonata — March 10, 2017 — March 10, 2017 Your audience is watching a lot of social videos. Video content had been taking over the Internet rapidly ever since smartphones started being mass-produced and social media’s popularity rose. In fact, over 70% of Internet users are routine viewers of social videos. Animoto surveyed over … Continue reading 5 Ultimate Rules of Thumb for Making the Perfect Social Video →

The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program

Data Driven Techniques

Kristen Carlson — March 12, 2017 Follow @Kcarlson14— March 12, 2017 More and more organizations and industries are using Big Data to make smart, data-driven decisions. Sustainability is no exception, but how much are you measuring when it comes to your employee sustainability programs? If you’re just transforming your employee sustainability program to be more … Continue reading The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program →

Google Just Changed The Rules: Here Are 5 Things You Must Do Now

Google Tools

Shaikh Zafar — March 6, 2017 — March 6, 2017 If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google. Anyone following the search engines will tell you that they’re always up to something. New changes are introduced … Continue reading Google Just Changed The Rules: Here Are 5 Things You Must Do Now →

10 Rules in Providing IT Services That Will Earn Your Client’s Trust

Customer Relationship Managemnet

Barbara McKinney — March 3, 2017 — March 3, 2017 Whether you’re in the IT business or other industries, earning the trust of your clients is always important. In fact, any successful business can attest that customer relationship is an integral part of the entire dealings. And in today’s world of innovation and automation, taking … Continue reading 10 Rules in Providing IT Services That Will Earn Your Client’s Trust →

Twitter for Business: The Main Rules of Engagement

Twitter Tools

Veronika Baranovska — February 6, 2017 Follow @socialveronika— February 6, 2017 So, you have decided to use Twitter for business. Whether you’re just starting out on this social media network or are way beyond your first tweets and hundreds of followers, this article is useful as it explores the fundamental aspects that make Twitter a … Continue reading Twitter for Business: The Main Rules of Engagement →