Tag Archives: Rules

3 Rules Every Social Media Marketer Needs to Know in 2019

Chris Christoff — June 8, 2019 Follow @chriscct7 — June 8, 2019 Social media has fundamentally changed the way we live our lives for the better. We can now connect with friends and family, track the latest breaking news, follow brands, and get product recommendations instantly. As a marketer or business owner, there is a … Continue reading 3 Rules Every Social Media Marketer Needs to Know in 2019 →

5 Golden Rules Of Video Live Streaming

Live Streaming

5 Golden Rules Of Video Live Streaming by Jason Cormier , March 18, 2019 Video live streaming has evolved from a fun fad to a full-blown marketing strategy. It’s an alluring medium for brands of all sizes because it’s inexpensive, quick, and one of the simplest ways for companies to build community and put a … Continue reading 5 Golden Rules Of Video Live Streaming →

Rules Of Engagement: The Big Hole In Email Deliverability

Email Marketing Tips

Rules Of Engagement: The Big Hole In Email Deliverability by Ray Schultz , Columnist, Yesterday Good email deliverability starts with the ability to grasp a simple truth: That inbox services are watching what you do. Yet many marketers fail to realize this, according to The State of Email Engagement, a study released on Tuesday by … Continue reading Rules Of Engagement: The Big Hole In Email Deliverability →

How to Optimize and Scale Your Facebook Campaigns With Automated Rules

Facebook Marketing

Renata Ekine — January 21, 2019 — January 21, 2019 Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has introduced automated rules. Automated rules … Continue reading How to Optimize and Scale Your Facebook Campaigns With Automated Rules →

The 5 Golden Rules of Employee Engagement

Employee Engagement

Joyce Chou — December 29, 2018 Follow @joycewchou — December 29, 2018 A 2017 report from Gallup found that only 13% of employees worldwide are engaged at work. Think that’s not a big deal? Think again. Employee engagement matters because engaged employees are driven employees—they’re the ones who more readily roll up their sleeves to … Continue reading The 5 Golden Rules of Employee Engagement →

The New Rules of Email Personalization

Email Personalization

Zach Heller — November 2, 2018 Follow @zheller — November 2, 2018 The ultimate goal of personalization as it relates to marketing has always been to individualize selling at scale. That is, we should be able to use technology to have one-to-one conversations with the entire possible market for our products. In email, we have … Continue reading The New Rules of Email Personalization →

Google Ads Trademark Rules Change Giving Agencies A Headache

Google Advertisement

Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache →

Outsmarting the New Twitter Rules With These 5 Tools

Twitter

Mordecai Holtz — September 26, 2018 Follow @mordecaiholtz — September 26, 2018 Has your brand noticed a gradual decrease in Twitter traffic? Is your social traffic affected by the new Twitter updates? The recent Twitter updates have a direct impact on how marketers use the platform. While Twitter is trying to make the content search … Continue reading Outsmarting the New Twitter Rules With These 5 Tools →

New Rules, Tools For Managing Information In The Digital Age

Digital Transformation

New Rules, Tools For Managing Information In The Digital Age, Part III by Peter Friedman , Op-Ed Contributor, August 8, 2018 Whether driven by Facebook itself or government, clamp-down regulation isn’t the answer, as it tends to have negative unintended consequences. For example, in a well-intended effort to protect privacy, Facebook has now restricted companies … Continue reading New Rules, Tools For Managing Information In The Digital Age →