Zach Heller — November 2, 2018 Follow @zheller — November 2, 2018 The ultimate goal of personalization as it relates to marketing has always been to individualize selling at scale. That is, we should be able to use technology to have one-to-one conversations with the entire possible market for our products. In email, we have … Continue reading The New Rules of Email Personalization
Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache
Mordecai Holtz — September 26, 2018 Follow @mordecaiholtz — September 26, 2018 Has your brand noticed a gradual decrease in Twitter traffic? Is your social traffic affected by the new Twitter updates? The recent Twitter updates have a direct impact on how marketers use the platform. While Twitter is trying to make the content search … Continue reading Outsmarting the New Twitter Rules With These 5 Tools
New Rules, Tools For Managing Information In The Digital Age, Part III by Peter Friedman , Op-Ed Contributor, August 8, 2018 Whether driven by Facebook itself or government, clamp-down regulation isn’t the answer, as it tends to have negative unintended consequences. For example, in a well-intended effort to protect privacy, Facebook has now restricted companies … Continue reading New Rules, Tools For Managing Information In The Digital Age
Young Entrepreneur Council — April 30, 2018 Follow @YEC — April 30, 2018 Video helps draw in customers and increases engagement, but can be overwhelming with details to keep in mind, especially when your business is first starting out in the medium. That’s why we asked members of the Young Entrepreneur Council this question: What … Continue reading 15 Rules to Follow When Creating Your First Business Video
Dan Radak — April 25, 2018 Follow @DanRadak — April 25, 2018 Creating an effective business website is a complex issue, due to the fact that it requires you to be skilled (or at least indulged) in both web design and basic principles of marketing. While it is indisputable that its main goal is to … Continue reading 9 Rules for Creating an Optimal Business Website
California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules by Laurie Sullivan @lauriesullivan, April 6, 2018 The General Data Protection Regulation (GDPR) set to go into effect at the end of May continues to have a sweeping influence throughout the world — not only in Europe with retailers, search engines and publishers, but also in California. The California Consumer Privacy … Continue reading California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules
AdWords Changes Rules for Resellers; Here Are The Pros, Cons by Brett Goldberg , Columnist, March 19, 2018 Google recently adjusted the rules for resellers who are advertising on AdWords, and the ticketing industry is quickly trying to adjust. Resellers are scrambling to meet these new certifications because AdWords is crucial for revenue. Improving Transparency and … Continue reading AdWords Changes Rules for Resellers; Here Are The Pros, Cons
FEC Proposes New Rules For Online Ad Disclosures by Wendy Davis , Staff Writer @wendyndavis, March 15, 2018 More than one year after the last presidential election, the Federal Election Commission is inching forward with plans to craft new rules for online political ads. The agency just released two proposals for online disclaimers that would state who … Continue reading FEC Proposes New Rules For Online Ad Disclosures
Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth Brent Sleeper on January 18, 2018 Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its … Continue reading 5 rules for writing effective onboarding emails
