Tag Archives: Rule

The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

Marketing Guide

The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue →

How dopamine fuels the golden rule of content marketing

Content Optimization

We can leverage the brain’s reward system to engage consumers with value-based content. Jade Bunke on October 25, 2019 Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business … Continue reading How dopamine fuels the golden rule of content marketing →

Flexible Leaders Will Rule the Employee-Centered Workplace

Leadership Lessons

Shawn Overcast — July 11, 2017 Follow @sovercast — July 11, 2017 OpenClipart-Vectors / Pixabay Elon Musk acts like space is the next frontier, but business pioneers know true innovation is happening on terra firma. Instead of exploring the cosmos, business leaders are experimenting with office dynamics. The 21st-century workplace is characterized by perpetual changes … Continue reading Flexible Leaders Will Rule the Employee-Centered Workplace →

Warren Buffett’s 5/25 Rule Will Help You Focus On What Really Matters

Leadership Lessons

Peter Szanto — February 27, 2017 Follow @szantopeter— February 27, 2017 I’d like to share with you a simple method that can help to prioritize your goals and move your career forward. Why prioritizing is so important? Here’s an example. I am the CEO of a SaaS startup. We help companies increase conversion rates by … Continue reading Warren Buffett’s 5/25 Rule Will Help You Focus On What Really Matters →

The Golden Rule of Social Selling: Solve Your Customer’s Problem

Social Selling

Tukan Das — February 23, 2017 Follow @tdas— February 23, 2017 The world of B2B selling is changing, fast. And if your team doesn’t keep up, you won’t just lose opportunities – you stand to lose your entire business. Outbound selling relies too heavily on outdated tactics, like telling customers what they need instead of … Continue reading The Golden Rule of Social Selling: Solve Your Customer’s Problem →

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