Juan MendezJanuary 21, 2015 Are you ready to anticipate the future of social media marketing this 2015? Over the past couple of months, there have been some outstanding marketing announcements in the social media world. This recent news has certainly caused a social media twist and the main reason is the embracing of one particular … Continue reading 2015 Social Media Trends: One Marketing Tool To Rule Them All
Ayodeji Onibalusi December 21, 2014 Many will agree with me that the blog post by Matt Cutts announcing the “death” of guest posting is one of the biggest news to ever affect the internet marketing industry. For weeks, experts deliberated over how harsh the decision was, why guest posting had quickly become a namesake … Continue reading Experts are Saying Guest Blogging will Rule in 2015: Find out Why!
Patrick Murphy December 18, 2014 Inbound marketing and marketing automation is about doing more for less and the follows the same principle discovered by Pareto. Vilfredo Pareto uncovered a powerful secret hidden in economic statistics: Cause and effect are not in balance. A minority of causes – usually around 20 percent – produces … Continue reading Marketing Automation Follows The 80/20 Rule, What About Your Business?
Ray Wang November 20, 2014 The 20-20-60 Rule for SEO suggests that 20% of your SEO performance depends on the technical structure of your website such as proper page structure, redirects, the robot.txt file, and internal links. 20% depends on on-page factors such as the use of indexable text, images, and videos, and relevant meta … Continue reading How to Use the 20-20-60 Rule for SEO to Improve Your Search Ranking
Contributor Shari Thurow explores the much touted three-click rule. Do you abide by it in your UX work? Shari Thurow on October 24, 2014 As a web professional, I believe in ongoing education and training. I attend industry conferences, webinars, and other events on the topics of usability, web design and development, information architecture, and … Continue reading User Experience Myth Or Truth: The Three-Click (Or Tap) Rule
Something as basic as a powerful subject line can help increase opens, clicks and ultimately conversion rates. Selecting the right subject line is all about focusing on what pops out for your customers, which involves testing and optimization to get it right. Below is a list of helpful tips designed to help you craft subject … Continue reading Creating Subject Lines That Rule In Dog Days of Summer
