Tag Archives: Rise

Snapchat, Instagram, and the Rise of Video and UGC Marketing

Andrew Heikkila — April 10, 2017 Follow @AndyO_TheHammer— April 10, 2017 We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning how to fully leverage these increasingly popular platforms. Unfortunately, most marketing departments aren’t up … Continue reading Snapchat, Instagram, and the Rise of Video and UGC Marketing →

4 Small Business Trends That Are Steadily on The Rise

Small Business Tools

Steven Scheck — March 23, 2017 Follow @InspireWiFi— March 23, 2017 If I have to describe the small business environment in a single word, the most appropriate word that I can think of is “change.” To be honest, small businesses are going through a whole lot of changes recently; all thanks to the advancements in … Continue reading 4 Small Business Trends That Are Steadily on The Rise →

Innovation Best Practices — Three “Periscopes” to Help Rise Above

Innovation

Lisa Fernow — February 23, 2017 — February 23, 2017 Anyone leading a well-established business faces the challenge of needing to innovate within a large organization while still getting the day-to-day business done. It’s not easy. Innovation is risky. It involves change. And in the heat of battle, it’s tempting to put innovation on the … Continue reading Innovation Best Practices — Three “Periscopes” to Help Rise Above →

The rise of retention marketing as a strategic priority in 2017

Marketing Guide

Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line. Heather Timney on January 30, 2017 It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s … Continue reading The rise of retention marketing as a strategic priority in 2017 →

Rise of the HR Technology (HRtech) Pro

Professional Services

Eyal Katz — November 23, 2016 Follow @eyalk100— November 23, 2016 The upcoming year, 2017 is dubbed by many “the year human resource technology will break its glass ceiling”. HR professionals are increasingly welcoming of new tech and this has changed the way employee engagement, performance measurement, and data analysis are done. Not to worry … Continue reading Rise of the HR Technology (HRtech) Pro →

The Rise of Ad Blockers: What it Means for Brands

Ad Blockers

by Andy Cockburn Follow @mentionmeshareOctober 8, 2016 Ad blocking software has rapidly emerged as a major, well… blocker to brand and publisher revenue streams in the past couple of years. Consider this statistic: last year, there was an 82% annual increase in the number of UK internet users adopting ad blockers on a monthly basis, … Continue reading The Rise of Ad Blockers: What it Means for Brands →

The Rise Of The Audience Marketplace

Marketing Platforms

by Gord Hotchkiss, Featured Contributor, August 30, 2016 Far be it from me to let a theme go before it has been thoroughly beaten to the ground. This column has hosted a lot of speculation on the future of advertising and media buying — and today, I’ll continue with that theme. First, let’s return to … Continue reading The Rise Of The Audience Marketplace →

Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?

SEO Tools

After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean — renewed focus on single-point solutions and on the bottom line. Chris Elwell on August 24, 2016 Two companies in the martech space … Continue reading Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites? →