Emilia Totzeva — August 28, 2017 — August 28, 2017 Me, to Siri, earlier today – “Siri, what is the meaning of life?” Siri – “I Kant answer that. Ha ha!” (Please note that I changed the default Siri voice to be the voice of an Australian man, which makes the answer so much better.) … Continue reading The Rise of Voice Search: A How-To Guide
Stacey Rudolph — July 17, 2017 — July 17, 2017 Did you know more than 70% of digital users access internet using multiple devices? Of course, this poses a new challenge to marketers and more than 84% of marketers feel that an important cross device marketing strategy is essential for success of their online business. … Continue reading The Rise of Multiple Device Content Consumption and the Growing Importance of Multi-Device Marketing Strategy [Infographic]
Danielle Wiley — July 7, 2017 Follow @swaygroup — July 7, 2017 MIH83 / Pixabay Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a Twitter follow from a stranger who has none of the same interests as you? Peculiar, right? Well according to a … Continue reading The End of Instagram Automation and the Rise of the Micro-Influencer
Personal Branding Blog — June 23, 2017 — June 23, 2017 Unsplash / Pixabay A few years ago ad blockers began to emerge which has greatly impacted the number of visitors and subscribers on a brand website. Since Google has updated algorithm and new apps have emerged these important online relationships have dwindled. The good … Continue reading Win Over Your Brand Audience Despite the Rise of Ad Blockers
Sahail Ashraf — May 24, 2017 Follow @Talcontent— May 24, 2017 L’oreal doesn’t have a bad business model. They create amazingly high quality cosmetic products and then sell them to a committed and appreciative audience. The market is also kind of locked for them. They have been doing it for years and their audience just … Continue reading The Rise Of The Everyday Social Media Influencer
Personal Branding Blog — May 22, 2017 — May 22, 2017 Does the gig economy encourage the rise of the Uber Specialist? Where Uber Specialist means a person with deep and specific skills. Note: This has NOTHING to do with the car service. Effectively this is the market and model for independent consultants since the … Continue reading The Gig Economy and The Rise of the Uber-Specialists
Mobile Searches Related To Mother’s Day Rise 41% In 2017 by Laurie Sullivan @lauriesullivan, May 22, 2017 Mobile searches related to Mother’s Day — as well as the amount spent by marketers on campaigns — have risen by 41% in 2017 compared with last year, according to data released Monday. NetElixir’s analysis for Mother’s Day … Continue reading Mobile Searches Related To Mother’s Day Rise 41% In 2017
Tara Elwell — May 16, 2017 Follow @oPembrokeStreet— May 16, 2017 Consider the way the sharing and resale economies have impacted consumer spending habits in your lifetime. Fashion in the Sharing Economy Twenty years ago, consignment and resale shopping was largely restricted to brick and mortar storefronts. Now, millions of people purge and fill their … Continue reading What’s Old Is New Again: The Rise of Resale Shopping
Paul Keijzer — April 11, 2017 Follow @Paul_Keijzer— April 11, 2017 Among the many revolutionary changes that the corporate world is experiencing in the Exponential Age, there’s an increasing shift for companies to rely on Agile Talent. It’s not the same as hiring temporary or outsourced workers. Nor does agile talent simply mean that your … Continue reading The Rise of Agile Talent And How It’ll Impact Your Business
Andrew Heikkila — April 10, 2017 Follow @AndyO_TheHammer— April 10, 2017 We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning how to fully leverage these increasingly popular platforms. Unfortunately, most marketing departments aren’t up … Continue reading Snapchat, Instagram, and the Rise of Video and UGC Marketing
