Pinterest Tips from A – Z

Zoe Waldron

Aim to share 15 Pins a day.

Bright images do best.

Categorize all of your boards.

Description Tip: Drive more clicks with a clear call to action.

Each comment you get is an opportunity. Always comment back to ‘up’ engagement and followers.

Follow a few new accounts each day, including brands and fans.

Group boards are a great way to gain more engagement and followers, and build memorable relationships with fans. Start one for your fans!

Have no more than 60 boards. Aim for at least 25 boards minimum.

Improve your place in search results by simplifying all board names.

Join a group board. Share 1-2 Pins a day that follow the board theme.

Keep seasonal boards in your first and second rows.

Links are crucial. Every Pin should have the right link attached.

Make sure your account’s website URL is verified. Get site analytics to analyze for growing clicks and sales from your learnings.

Never “binge pin.” Even with the Smart Feed, stick to just sharing a few Pins every hour. Scheduling Pins is a big help.

Optimal image size? 720 x 1200 pixels, or a 2 x 3.33 ratio.

Promote your top performing Pins. If they’re doing well organically, they’ll excel when Promoted.

Quality over quantity. If your content is spammy, no one will repin or click your Pins.

Reorganize the order of your boards every few weeks. Swap board covers out too.

Share a link to your Pinterest account on social platforms bi-weekly.

Take the time to get Rich Pins. Well worth the time it takes. See repins, clicks and sales increase.

Use secret boards to plan upcoming new boards, save fan content, and to store content for pinning later.

Variety! Pin across categories and boards every day. No matter your brand, make sure to share Pins around the top categories: DIY & Crafts, Food and Drink, Home Decor and Travel.

Watch for who’s engaging with you a lot. Repin them back and compliment them via comments.

eXamine your Pinterest Analytics once a week to review what’s doing best and why.

You should never forget to have FUN. Give your followers a fun experience by pinning a variety of cool things, not just products.

Zero in on specific themes per board. One fun and creative idea is to have some boards dedicated to a certain color, like green. On that board you’ll mix in your brand’s green products with inspirational Pins that are all shades of green. Aim for 80% inspirational and 20% promotional.

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