What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own. Pratik Dholakiya on November 5, 2015 More than 85 percent of brands use content marketing. But less than half think they’re any good at it. Why? Because content marketing makes you … Continue reading Content Marketing Done Right: 8 Examples You Can Learn From
Keith HodgesNovember 2, 2015 Outsourcing an SEO agency takes time and research, as it is essential to find an agency that shares your company’s ethics. The effort must be worthwhile and must get you a successful return on investment. So what are the ten essentials to look for in a new SEO agency? RELATIONSHIP POTENTIAL An SEO agency, in house team … Continue reading How to Select the Right SEO Agency for Your Business
Ian NewcombeOctober 25, 2015 The consumer environment is shifting. Consumers now research your brand or products before buying and expect purchases to be conducted seamlessly, anytime, anywhere. This blog outlines how retailers can meet these shifting consumer expectations, and in turn grow their businesses, through the adoption of omni or multi-channel retail systems. Ecommerce trends … Continue reading Is Omni-Channel Right for My Business?
Ayodeji OnibalusiOctober 19, 2015 Marketing is the most important aspect of building a successful brand. With demand in digital marketing taking an upward tick, brands are increasingly seeking the services of digital marketers. However, brands are usually left short-changed as there are no official rules or systems in place to distinguish thorough-bred digital marketers from … Continue reading 8 Ways to Hire the Right Digital Marketing Firm for Your Brand
Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it’s the content that will make or break your advertising campaign. Alex LePage on October 7, 2015 There are three “greats” that are needed for any digital marketing campaign: great technology, great data and great content. A lot … Continue reading The Right Tools Are Critical, But You Can’t Forget The Content!
Trent TurpinSeptember 30, 2015 One of the questions we’re asked most often from prospects and clients is: How do I determine what to budget for social media marketing? I’ll address this in two ways. The first will lay out how to literally go about calculating a social media budget for 2016. The second will address … Continue reading How to Set the Right Social Media Budget in 2016
When you’re creating your calls to action, don’t ignore the user experience. Columnist Paul Ford has some tips for ensuring that your recipients respond well and engage with your CTAs. Paul Ford on September 28, 2015 It’s no secret that personal inboxes can fill up extremely quickly on an average day. Friends, colleagues and marketers … Continue reading Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers?
Jo Lynn DealSeptember 26, 2015 Want to drive more of the right traffic to your website? You can use Twitter for that. To get the most out of your business Twitter account, begin by strategically growing your following. I’ve been growing my following by 50 to 100 (of the right) followers a day for the … Continue reading How To Get More of the Right Website Traffic with Twitter
Edward GeorgeSeptember 25, 2015 Ah! So you’re thinking about corporate video production to promote your business? I am guessing you’re here to find out whether this is the right decision or not. It almost certainly is but in this guide we go through the advantages and disadvantages of the alternatives to make sure your making … Continue reading Is Video The Right Thing to Promote My Business?
With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands’ success will depend on their strategies for data management and one-to-one engagements. Jeff Hirsch on September 24, 2015 People don’t spend money as segments; they make purchase decisions as individuals. Marketers need to reach consumers at this individual level with strategies that … Continue reading Activate Data To Engage The Right Individual
