by Mike Parry April 9, 2016April 9, 2016 There are a few ways to build up a database – you can encourage people to sign up via your website or in-store, you can collect addresses through industry trade shows and exhibitions or you could even obtain data from list rental companies for people that have … Continue reading Choosing the Right Way to Build Up Your Email Database
by Eyal Katz April 7, 2016 Follow @eyalk100April 7, 2016 Native advertising promised to be the savior of online and mobile content monetization, and the natural evolution of digital advertising. But only if you did it right. So is it worth the risk for YOU? Only if you know what you’re doing. And we’re here … Continue reading Monetizing Right with Native Ads
by Owen Radford April 4, 2016 Follow @ElementaryDigiApril 4, 2016 SEO campaigns come in all shapes and sizes. Each client has their own precise requirements which involves a tailored approach. In order to keep the campaign fuelled from start to finish, it’s essential to prioritise those techniques which bring the most value. To give you … Continue reading Use the Right Fuel – What Does Your Campaign Need?
by Brian Shilling April 3, 2016 Follow @shilling_brianApril 3, 2016 Marketers and agencies often pit SEO and SEM (or PPC) against one another, claiming one is better or more valuable. However, choosing both can work to your benefit. Companies that own both a paid and organic listing on the same Google search results page experience … Continue reading Comparing SEO and SEM: Which is the Right Choice?
by Eric Hammis March 28, 2016 Follow @360InteractiveMarch 28, 2016 Tracking conversions within your digital marketing plan will tell you many things. You can even break down your conversion tracking to specific campaigns within your overall digital marketing plan, which I would strongly suggest. By tracking conversions based on campaigns rather than focusing on the … Continue reading You Better Be Tracking the Right Conversion Analytics
by Bria Sullivan March 27, 2016March 27, 2016 We’ve all heard that a picture is worth a thousand words. But could it be worth a thousand dollars? Well, that depends on the images you choose to include in your emails. Using the right images in your email design will command attention, inspire action, and drive … Continue reading How to Use the Right Images in Your Email Design
by Dhariana Lozano March 21, 2016 Follow @DhariLoMarch 21, 2016 Everyone will tell you one of the best ways to see growth in social media marketing for your business is to use hashtags. What they don’t mention is that utilizing the right hashtags for your business is essential to attracting your core audience (and not … Continue reading How To Find The Right Hashtags For Your Business To Increase Audience Engagement
by Kara Burney March 14, 2016 Follow @wkndatburneysMarch 14, 2016 Picture Pinterest. Do you envision healthy recipes, dream vacations, and DIY crafts? Think again. When you think of Pinterest, two things should be top of mind: engagement and ecommerce. According to TrackMaven’s comprehensive analysis of the state of content marketing, the average brand sees twice … Continue reading How to Use Pinterest Analytics (the Right Way)
by Josh MacDonald March 12, 2016 Follow @JoshMacDonald19March 12, 2016 We live in an era when Instagram posts can become leading news headlines. This is an exciting prospect for celebrities, brands and people who love to make a statement. Of course, being worthy of grabbing headlines all comes down to mastering the art of the … Continue reading 5 Keys To Posting On Instagram At The Right Times
by Doug Dvorak March 10, 2016 Follow @salescoach1064March 10, 2016 Appeasing and supporting your customer is always good business, as, in the end, they are the ones paying your salary. For most companies, efficient customer service can lead to an increase in sales and boost the company’s profile through positive word of mouth. Typically, the … Continue reading Why Hiring and Firing the Right Customers is Critical For Your Business
