by Maya Townsend March 5, 2016 Follow @mayapareMarch 5, 2016 Problems come in many shapes and sizes. Some are small (“I can’t find space for my 2pm meeting”). Others are large (“I can’t get forty coalition members to agree on goals”). All have the capacity to drive you nuts, especially if you’re not solving problems … Continue reading Are You Solving the Right Problem?
by AJ Agrawal March 4, 2016 Follow @ajalumnifyMarch 4, 2016 The statistics for marketing are overwhelmingly in favor of recommendations for selling a product. In fact, 92% of people are more likely to be influenced by word of mouth than any other form of advertising. For bloggers, the best way you can gain trust is … Continue reading 7 Tips to Make Sure You Do Blogger Outreach Right
by Michael Lang March 4, 2016 Follow @sg_partnersMarch 4, 2016 “Thanks, we will get back to you.” These words may sound encouraging but to a salesperson it can enter the realms of discouraging, time wasted and frustration. Leaving salespeople asking: “Am I fishing with the wrong bait or fishing with no bait at all?” Despite … Continue reading Qualifying Questions – Right Today is Time Saved Tomorrow
by Julie Ellis March 3, 2016 Follow @premieressayMarch 3, 2016 Writing great content is quite possibly the quickest and most cost-effective way to increase your conversion rates. Great content creates engagement among your followers, generates valuable social shares, and incites readers to heed your call to action. All of these things are an important part … Continue reading 10 Copywriting Tips You Can Use Right Now To Boost Conversion Rates
by Josh Turner March 3, 2016March 3, 2016 When you say “social media interaction,” most people think Snapchat, Twitter, or Facebook. But one of your most important social media profiles — and one you might not update often — is LinkedIn. The site is geared toward professional networking and job mining, and it has more … Continue reading You’re Not Using LinkedIn Right — Here Are 6 Ways to Fix It
by Patrick Antinozzi February 29, 2016 Follow @pattitudezFebruary 29, 2016 Few people can call themselves a genius, and even fewer can call themselves a creative genius. Being creative is often considered a talent, something that you are born with, rather than a skill that can be developed and cultivated. Even if you’re not inherently creative, … Continue reading 21 Ways To Unlock Your Creative Genius Right Now [Infographic]
by Brenda Do February 26, 2016February 26, 2016 When you have a role to fill, you probably want to fill it quickly, and with the right person. Do it, and it’s like achieving the holy grail of hiring. But if you’ve ever hired anyone, you know it’s tough to do. It’s not completely because of … Continue reading Hire Right or Hire Fast? 4 Tips to Achieve Both
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan. Kevin Ryan on February 24, 2016 Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing … Continue reading Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
by Suzanna Colberg February 23, 2016February 23, 2016 When it comes to the interview process, we all want to believe our judge of character will be a good enough predictor to peg candidates who will succeed and even flourish in our organizations. It’s natural to feel that by interacting with someone directly, you’re going to … Continue reading How to Use the Right Interview Process to Avoid the Wrong Hire
by Isabele Hernandez February 22, 2016 Follow @isabele_81February 22, 2016 While many may describe the phenomenon as a specter haunting the world of marketing, do not let that get you down. Business is ever-evolving, as it changes form and keep on adding new dimensions. One of these new dimensions which gained a lot of reputation … Continue reading Native Advertising and How to Nail It Right
