Category Archives: Conversion Analytics

How to Measure the Impact of Online Media on Offline Conversions

Kelley Schultz — February 2, 2017 — February 2, 2017 As digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when launching digital campaigns. Why must our digital campaigns be geared towards consumers on the go? Digital spend on mobile has surpassed digital spend on desktop … Continue reading How to Measure the Impact of Online Media on Offline Conversions

You Better Be Tracking the Right Conversion Analytics

by Eric Hammis March 28, 2016 Follow @360InteractiveMarch 28, 2016 Tracking conversions within your digital marketing plan will tell you many things. You can even break down your conversion tracking to specific campaigns within your overall digital marketing plan, which I would strongly suggest. By tracking conversions based on campaigns rather than focusing on the … Continue reading You Better Be Tracking the Right Conversion Analytics