Jacob Baadsgaard — March 23, 2017 Follow @jakebaadsgaard— March 23, 2017 Does sifting through web analytics data drive you nuts? I mean, how important is tracking conversions, really? While you might not have started a business or become a marketer because you love crunching numbers, but the fact of the matter is, setting up and … Continue reading Conversion Tracking: Are You Driving Blind? [Infographic]
Category Archives: Conversion Analytics
How to Measure the Impact of Online Media on Offline Conversions
Kelley Schultz — February 2, 2017 — February 2, 2017 As digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when launching digital campaigns. Why must our digital campaigns be geared towards consumers on the go? Digital spend on mobile has surpassed digital spend on desktop … Continue reading How to Measure the Impact of Online Media on Offline Conversions
You Better Be Tracking the Right Conversion Analytics
by Eric Hammis March 28, 2016 Follow @360InteractiveMarch 28, 2016 Tracking conversions within your digital marketing plan will tell you many things. You can even break down your conversion tracking to specific campaigns within your overall digital marketing plan, which I would strongly suggest. By tracking conversions based on campaigns rather than focusing on the … Continue reading You Better Be Tracking the Right Conversion Analytics