By Michael Grothaus August 25, 2022 Despite rising inflation and weakness in the economy, the U.S. jobs market remains strong. As CNBC reports, the unemployment rate in July was down to just 3.5%—the lowest level since 1969. Average hourly wage growth was also up 5.2% year over year. In short, employers are hiring … Continue reading These are the 14 most in-demand job categories right now
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction. Theresa Kushner on June 27, 2022 Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence … Continue reading AI and machine learning in marketing: Are you deploying the right models?
How To Engage Niche Audiences at the Right Time Calendar / 10 Jun 2022 Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is sometimes as difficult as finding ways to reach them. After all, … Continue reading How To Engage Niche Audiences at the Right Time
By Marcus Baram May 10, 2022 This article is from Capital & Main, an award-winning publication that reports from California on economic, political, and social issues. After decades of decline in overtime pay, the Biden administration is considering action to sharply expand access in a time of high inflation. This is the first article of … Continue reading How overtime pay went from a labor right to a rarity
By Omar Garriott and Jeremy Schiefling May 05, 2022 Many job seekers struggle to know what type of work to look for in the first place. For a searcher who’s still in the process of exploring, here is a way to proceed. LinkedIn now offers AI assistance with its skills-based “Career Explorer” tool. The tool … Continue reading This is the right way to used LinkedIn to get noticed by recruiters
Mindfulness: How to Start Your Day the Right Way Deanna Ritchie / 21 Apr 2022 This year, employee engagement rates took a dip for the first time in years, falling to 34%. At the same time, the percentage of actively disengaged workers rose to 16%. Whether you’re a manager or team member, you can’t … Continue reading Mindfulness: How to Start Your Day the Right Way
ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP. Chris Wood on April 21, 2022 A lot of research and planning goes into selecting the right customer data platform. But once you’ve decided on a CDP to implement, you have to know who else is going … Continue reading Getting the right people to support your CDP implementation
Recruiting Developers: Why Finding the Right People Is So Important Allison Dretzin / 12 Apr 2022 One of the finest investments your company will ever make is taking the time to make the appropriate recruits and carefully considering your recruitment approach.Recruiting a developer may take a long time and cost a lot of money, … Continue reading Recruiting Developers: Why Finding the Right People Is So Important
By Alan Jenn April 09, 2022 Around the world, revolutionary changes are under way in transportation. More electric vehicles are on the road, people are taking advantage of sharing mobility services, such as Uber and Lyft, and the rise in telework during the COVID-19 pandemic has shifted the way people think about commuting. … Continue reading Revolutionary changes in transportation could slow global warming—if they’re done right, IPCC says
Understand the marketplace. Understand your architecture. And don’t forget to negotiate. Tony Byrne on April 13, 2022 At Real Story Group, we’ve been evaluating customer data platform (CDP) technology on behalf of enterprise buyers for more than four years now. Initially, we saw a wave of early adopters making hasty decisions both to license this … Continue reading The right way to select a CDP
