Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2019 Understanding and recognizing query intent is one of the most challenging aspects of search. For many marketers the ability to gain a greater understanding also means an increase in the total number of feature … Continue reading Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers
Torrey Dye — November 14, 2019 Congratulations on securing your latest round of funding. You’re on a gravy train with biscuit wheels! Unfortunately, the day after popping all those champagne bottles tells a very different story… The only thing more daunting than your hangover is thinking about how you’re going to meet the crazy growth … Continue reading Crazy Rich Growth Projections: The Truth of What Your Recent Funding Really Means
Shane Barker — September 26, 2019 Follow @shane_barker geralt / Pixabay Facebook ads are no longer set-it-and-forget-it way to attract leads. Facebook is now a crowded space where you need to pay thousands of dollars to get your brand noticed. If you want to thrive and beat your competitors, you need to develop an excellent … Continue reading How to Build a Rich Facebook Sales Funnel
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind. Jennifer Cannon on August 29, 2019 Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users … Continue reading Will Rich Communication Services (RCS) revolutionize business messaging?
Kevin George — February 1, 2019 Follow @imkevin_monk — February 1, 2019 No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively). Rich media is one of email’s greatest advantages, transforming email—once plain-text messages … Continue reading Rich Media and Email: Maximize Impact (and Deliverability)
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. John Lincoln on January 8, 2018 As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As … Continue reading 10 facts about rich results that all SEOs should know
Kevin George — May 27, 2017 Follow @imkevin_monk— May 27, 2017 Nowadays, brands are harnessing rich media like GIFs, videos, and cinemagraphs as powerful tools for showcasing their offerings via email marketing campaigns. However, it is crucial that you make the right choice of these rich media elements, considering your brand and industry. GIFs may … Continue reading Are You Making the Right Choice of “RICH MEDIA” In Your Emails?
Laura Patterson — May 16, 2017 Follow @LauraVEM— May 16, 2017 In an environment where the CMO is being asked to prove Marketing’s value every day, what can a CMO do to not merely survive, but to thrive? To survive and thrive, CMOs need to see themselves as champions of growth who can anticipate customers, … Continue reading Are You Rich in Activity Metrics But Poor in Proving Value?
John Lincoln — December 13, 2016 Follow @johnelincoln— December 13, 2016 You might have heard that Google recently updated the guidelines for rich snippet reviews. If you’re someone who includes marked-up reviews on your website, the changes could have a direct impact on your SEO efforts. Some people got new rich snippet reviews stars in … Continue reading Lost Your Review Rich Snippet Stars in Google? Here’s Why.
Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising. Andrew Osmak on August 26, 2016 Rich data is about to do for call analytics what it has done for customer … Continue reading Every call is becoming data: Rich customer data revolutionizes call analytics