Kevin George — February 1, 2019 Follow @imkevin_monk — February 1, 2019 No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively). Rich media is one of email’s greatest advantages, transforming email—once plain-text messages … Continue reading Rich Media and Email: Maximize Impact (and Deliverability)
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. John Lincoln on January 8, 2018 As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As … Continue reading 10 facts about rich results that all SEOs should know
Kevin George — May 27, 2017 Follow @imkevin_monk— May 27, 2017 Nowadays, brands are harnessing rich media like GIFs, videos, and cinemagraphs as powerful tools for showcasing their offerings via email marketing campaigns. However, it is crucial that you make the right choice of these rich media elements, considering your brand and industry. GIFs may … Continue reading Are You Making the Right Choice of “RICH MEDIA” In Your Emails?
Laura Patterson — May 16, 2017 Follow @LauraVEM— May 16, 2017 In an environment where the CMO is being asked to prove Marketing’s value every day, what can a CMO do to not merely survive, but to thrive? To survive and thrive, CMOs need to see themselves as champions of growth who can anticipate customers, … Continue reading Are You Rich in Activity Metrics But Poor in Proving Value?
John Lincoln — December 13, 2016 Follow @johnelincoln— December 13, 2016 You might have heard that Google recently updated the guidelines for rich snippet reviews. If you’re someone who includes marked-up reviews on your website, the changes could have a direct impact on your SEO efforts. Some people got new rich snippet reviews stars in … Continue reading Lost Your Review Rich Snippet Stars in Google? Here’s Why.
Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising. Andrew Osmak on August 26, 2016 Rich data is about to do for call analytics what it has done for customer … Continue reading Every call is becoming data: Rich customer data revolutionizes call analytics
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started. Pratik Dholakiya on August 4, 2016 Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find … Continue reading 4 things you didn’t know about rich snippets
by Methma Atapattu May 28, 2016May 28, 2016 Wondering what the most novel and efficient way to get rich from home is? Your vital question can be answered with two simple words: selling online! According to Statista.com, the number of digital buyers worldwide reached approximately 1.5 billion in 2015. With such a large potential consumer … Continue reading The Ultimate Guide to Set up an Online Store: Sell Online & Get Rich from Home
by John Lincoln May 23, 2016 Follow @johnelincolnMay 23, 2016 Last week, Google rolled out a new search result format called “rich cards.” While the format is limited to specific interests right now, it’s a good idea to know up-front how you can eventually apply rich cards to your own search engine optimization (SEO) efforts. … Continue reading How Google’s New Rich Cards Are Changing Mobile UX and SEO
by Tiffany Sun March 21, 2016 Follow @tiffanycsunMarch 21, 2016 No doubt Pinterest is rapidly growing in popularity, mainly because of its convenience of letting you save articles or posts for future references. With over 250,000,000 unique monthly visitors per month, Pinterest is the ideal social media tool to promote your blog – all through … Continue reading A Simple Guide to Creating Rich Pins for Your Blog
