More than sales support and reporting, a report found RevOps is climbing the corporate ladder. Mike Pastore on July 25, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Revenue Operations (RevOps) is undergoing a rapid transformation, according to a study by Wakefild Rsearch and Salesloft. Traditionally, many organizations viewed … Continue reading The profile of RevOps is rising in many organizations
Where did these roles come from? What do they do? How do they do it? MarTechBot on February 17, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Generative AI is just one part of a growing trend towards the automation of business processes. Kim Davis on January 31, 2024 The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Perhaps surprisingly, customer support lagged behind … Continue reading Generative AI use explodes for RevOps
Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue. Greg Manfre on January 22, 2024 Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are … Continue reading Why agencies need to work closely with client RevOps teams
RevOps seeks to maximize your brand’s revenue potential by aligning departments and processes. Here’s why organizations should consider implementing it. Akshat Biyani on March 17, 2022 The siloing of marketing and sales has never been good for business, and organizations are starting to agree. That’s given rise to RevOps, short for revenue operations, which is … Continue reading Why we care about RevOps: A marketer’s guide
A new survey suggests the majority of RevOps teams are not confident about alignment, data onboarding and lead scoring. Kim Davis on January 11, 2022 RevOps has yet to solve the long-established problem of aligning sales and marketing teams. By integrating the operations supporting sales, marketing and customer success into a single revenue engine, RevOps … Continue reading RevOps teams struggle with integration and alignment
Alejandra Melara December 17, 2021 The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in … Continue reading Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses
Kelly Groover November 11, 2021 Are you ready to jump on the RevOps train? RevOps is a business strategy that maximizes your revenue potential by aligning your marketing, sales, and service processes and platforms. If that perked your ears up, you’ll want to learn more about Operations Hub from HubSpot. Operation Hub connects your apps … Continue reading 5 Ways Operations Hub Can Fuel Your RevOps Strategy
Sustained revenue growth is built on optimized RevOps teams and strategies. Corey Patterson on November 9, 2021 When B2B brands look to increase revenue, relying on natural growth supported by a traditional operations organization doesn’t always cut it. That’s why so many companies have deployed Revenue Operations (RevOps) teams to optimize the process. According to … Continue reading How to build a successful RevOps team
