Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates. Chandar Pattabhiram on April 24, 2017 Attribution has traditionally been the bane of all marketers, but we’re no longer … Continue reading The Mufasa Metric: Rethinking attribution in the Engagement Economy
Mike Orr — November 18, 2016 — November 18, 2016 The world of content has changed dramatically. According to Edelman’s Trust Barometer for 2016 , 2 of the top 3 most-used sources of news and information are peer-influenced media. Brands are responding to this shift by launching employee advocacy (aka employee amplification, social employee, social … Continue reading Parrot on the Menu for Thanksgiving? Rethinking Employee Advocacy
November 4, 2016 An animated video creation, production and marketing service company for technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming … Continue reading How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn
by Tony Zambito Follow @tonyzambitoOctober 24, 2016 by Delwar Hossain The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. For good reasons too. Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role … Continue reading Rethinking Market Strategy In A Digital Economy
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. Christi Olson on October 13, 2016 Attribution is the science behind assigning values to individual touch points throughout a customer’s decision … Continue reading Rethinking today’s attribution problem in digital marketing
by Laurie Sullivan, Staff Writer @lauriesullivan, September 16, 2016 Google warned advertisers in August that a new ranking signal will begin downgrading mobile Web pages next year when “intrusive interstitials” are used. Interstitials interrupt the user experience and force them to take action such as submit an email, watch an ad, or download something. Typically … Continue reading Rethinking Interstitials, Especially Publishers Relying On Search Traffic
by Sean Pomeroy Follow @Sean_PomeroyAugust 8, 2016 Recruiters as brand ambassadors – as opposed to salespeople – for your organization Let’s face it. It’s a candidate-driven marketplace out there. It is more difficult than ever to attract and retain qualified employees. As a recruiter, you’re charged with filling open positions with the most qualified candidates. … Continue reading Rethinking the Role of Recruiters
by Robert Nissenbaum February 18, 2016February 18, 2016 I have never been a fan of using the automated direct message feature on Twitter. In fact, I downright hate it. How much? I will unfollow 90% of those who send me an automated direct message within minutes of my reading it. I often finding myself challenging … Continue reading What If? Rethinking Use Of The Automated Direct Message.
by Jamie Nichol November 21, 2015 Follow @CultureIQNovember 21, 2015 For decades, the annual performance appraisal has been a staple of any human capital management or talent management approach. However, considering the accelerating pace of change in business today, some organizations are questioning whether the annual review is still the best way of evaluating staff … Continue reading Rethinking The Annual Performance Appraisal
Sylvia MontgomeryAugust 7, 2015 At this point, we’ve gone through many of the steps needed to build a complete and powerful referral strategy: Referral Marketing and Your Professional Services Brand Where Are You Now? Understand Your Target Audience Develop a Strategy Demonstrate Your Expertise Now it’s time to turn your attention to building our your … Continue reading Rethinking Referral Marketing: Build Your Professional Network
