Cheryl Gale — March 25, 2020 March, alongside many other Boston PR agencies – and frankly, agencies around the country if not the world – has made the shift to companywide work from home in light of the Covid-19 pandemic. Until now, WFH was mainly looked at as a cool perk for employees, an example … Continue reading 6 Practices for Rethinking WFH During COVID-19
Changing your approach to emotional marketing can help you create a stronger connection with your audience. Jade Bunke on March 5, 2020 As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how … Continue reading Rethinking emotion in marketing to deepen engagement
Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most
The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this journey. Mark Meyerson on February 25, 2019 The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way … Continue reading Rethinking the marketing funnel with Consumer Decision Journeys
Randah McKinnie — January 12, 2019 Follow @randah — January 12, 2019 Since the start of the #MeToo movement, organizations have been taking a fresh look at their anti-sexual harassment policies and training in the workplace. For training in particular, the challenge is no less formidable today than it was in 2016 when the US … Continue reading Rethinking Anti-Sexual Harassment Training in the Workplace
Jeff Weinberger — November 7, 2017 Follow @jweinberger — November 7, 2017 geralt / Pixabay Many B2B businesses either have shifted or are shifting to some form of a recurring revenue model. When they do, one of the first things they learn is that renewals by current customers are just as important as?and often more … Continue reading 5 Levels of Rethinking Recurring Revenue and Retention
Arik Hanson — June 6, 2017 — June 6, 2017 In case you haven’t been reading the Star Tribune business section lately, there’s been a rash of CEO turnover in town. General Mills has a new CEO. US Bank has a new CEO. Patterson Dental (client) just ousted its CEO. And, just this past weekend, … Continue reading Rethinking How to Introduce a New CEO to Employees
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates. Chandar Pattabhiram on April 24, 2017 Attribution has traditionally been the bane of all marketers, but we’re no longer … Continue reading The Mufasa Metric: Rethinking attribution in the Engagement Economy
Mike Orr — November 18, 2016 — November 18, 2016 The world of content has changed dramatically. According to Edelman’s Trust Barometer for 2016 , 2 of the top 3 most-used sources of news and information are peer-influenced media. Brands are responding to this shift by launching employee advocacy (aka employee amplification, social employee, social … Continue reading Parrot on the Menu for Thanksgiving? Rethinking Employee Advocacy
November 4, 2016 An animated video creation, production and marketing service company for technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming … Continue reading How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn
