By Heba Hosny March 21st, 2017 “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services that they feel compelled to use them often. In other words, … Continue reading Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI!
Jana Barrett — March 8, 2017 Follow @_janabarrett— March 8, 2017 You’ve heard it before: It’s much cheaper to retain customers than it is to earn new ones. Data from a Harvard Business School study showed that increasing customer retention by just 5% can lead to a 25-95% increase in profits. But that’s not all. … Continue reading 3 Ways to Increase Retention with Customer Feedback
Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America
Angela Murphy — February 24, 2017 — February 24, 2017 Where Is All the Great Talent Hiding? Attracting top talent has captured significant attention in today’s competitive employment climate. We all want the best and brightest on our teams and are willing to go the extra mile to engage potential all-stars. But what about the … Continue reading How to Create a Winning Employee Retention Strategy: 3 Tips
Kristen Dunleavy — February 15, 2017 Follow @KristenWritesIt— February 15, 2017 Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers. That’s why 80% of brands rely on it to drive customer retention, and another 56% of them say email marketing is the most effective way to reach retention goals. … Continue reading How to Drive Customer Retention with Email Marketing
Danny Wong — February 2, 2017 Follow @dannywong1190— February 2, 2017 A common mistake ecommerce store owners make is accepting the sale as the end-goal. It is easy for brands to think in such a transactional way; looking beyond each purchase can prove challenging. A 2014 survey by Econsultancy revealed, “Just 42% of companies are … Continue reading Post-Purchase Emails: How to Boost Retention and LTV
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line. Heather Timney on January 30, 2017 It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s … Continue reading The rise of retention marketing as a strategic priority in 2017
David Mason — January 16, 2017 — January 16, 2017 Every organization has three implicit or explicit contracts: Brand, Transactional, and Psychological. Most of the intangible moments and nonverbal interactions in a company fall squarely within the oft-neglected Psychological contract. But as it turns out, it may be the most crucial. As discussed in the … Continue reading 5 Ways to Master Employee Retention
Barrie Adams — October 31, 2016 — October 31, 2016 LINDSAY WILLOTT, CEO, CUSTOMER THERMOMETER Six years ago I founded a SaaS business (Software as a Service). Back then, every effort went into winning the first customer, then the second and so on. Before long, we’d shaken off the trappings of startuphood and embraced the … Continue reading How to Grow Revenue 130% Using This 7-Step Customer Retention Process
Dion Beary — October 29, 2016 — October 29, 2016 Who gets into ecommerce because they’re interested in backend operations? If I asked that question in a room full of sellers, I doubt very many hands would go up. Supply chains and data feeds aren’t the attractive parts of running a business. But just like … Continue reading 4 Backend Ecommerce Tricks That Increase Retention
