Personal Branding Blog — February 7, 2018 — February 7, 2018 Sometimes employees don’t feel engaged at work, leading to a less-than-positive work ethic and environment. That doesn’t mean employers should stream cat videos on a loop to keep workers alert, but engaged employees mean engaged customers. According to a 2015 Gallup Poll, 32 percent … Continue reading Small Hacks to Make Your Employees Happier and Improve Employee Retention Rate
Julia Li — February 7, 2018 — February 7, 2018 Watch our Webinar to learn how your company can achieve your positive business engagement goals. Did you know that Forbes has named 2018 “The Year of Employee Experience”? Companies with a strong and positive culture have employees that are happy, productive and loyal to their … Continue reading Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?
Caitlin Zucal — January 15, 2018 Follow @Caitlin_Zucal — January 15, 2018 Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, … Continue reading Reduce Product Friction to Increase User Adoption and Retention
Jeff Weinberger — November 7, 2017 Follow @jweinberger — November 7, 2017 geralt / Pixabay Many B2B businesses either have shifted or are shifting to some form of a recurring revenue model. When they do, one of the first things they learn is that renewals by current customers are just as important as?and often more … Continue reading 5 Levels of Rethinking Recurring Revenue and Retention
Jonathan Chan — September 28, 2017 Follow @joncwrites — September 28, 2017 In the world of startup development and marketing, it can feel as though every day brings with it some sort of new technology, outreach channel, or social platform that we all need to rush to keep on top of. From virtual reality, to … Continue reading Why Emojis Really Help with Startup User Retention
Brooke B. Sellas — August 23, 2017 Follow @madSMscientist — August 23, 2017 Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of … Continue reading Increase Your Profits With This Customer Retention Strategy
Stephanie McGuinn — August 22, 2017 Follow @PIMidlantic — August 22, 2017 mohamed1982eg / Pixabay Jared was a 30 year-old college graduate who would tell anyone who would listen he had been a terrible employee and had been fired from some pretty great jobs in his past. That was why he was starting over from … Continue reading Employee Retention Linked to Ability to Energize Coworkers
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more. Blaise Lucey on June 30, 2017 For more than 20 years, lifestyle brand Life is Good has been guided by one … Continue reading How Life is Good built a content-first app with an 89% retention rate
Veronica Hunt — April 6, 2017 — April 6, 2017 Customers easily catch our frequently used tricks to engage them. For marketers, this means we have to change things up frequently to stay competitive and drive more purchases by regular customers. Social networks make this easy for us by releasing new features and technologies at … Continue reading How to Use New Social Media Features for Customer Retention
Julie Weill Persofsky — March 30, 2017 — March 30, 2017 If you’re in business today with a recurring revenue model, of the biggest questions you must ask is “where are the gaps in my revenue engine?” You may also be seeing an all-too-common trend: customer churn and/or a slowing trajectory of revenue growth. I … Continue reading Rules for Increasing Retention and Creating Growth Within Existing Accounts
