Multiple data sources show how mobile is now central to consumer shopping. Greg Sterling on January 8, 2015 If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce sales beat expectations, according to data from multiple sources. As one example, IBM reported … Continue reading Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops. Amy Gesenhues on January 8, 2015 According to comScore’s latest reports, this past holiday season proved to be another gangbuster two months for online retailers. Desktop e-commerce sales increased 15 percent over 2013′s … Continue reading U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore]
Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. Ginny Marvin on January 7, 2015 Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using … Continue reading Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
David Goldin December 15, 2014 If retailers think of the year as a track meet, then the holiday months are the final straightaway. Leading up to the holiday rush, small, independent retailers need to be doing everything they can to prepare for the busiest time of the year and while there are countless ways … Continue reading How Retailers Can Win the Holiday Season
Shane Jones December 4, 2014 Have you ever found yourself giving in to temptation more at the end of the evening, chalking it up to a loss in willpower? Did you ever rush to complete the remainder of a lengthy survey after you already made it most of the way through? Both of these … Continue reading The Science Behind Bad Decisions: How It Affects Online Retailers
Heather Smith November 30, 2014 Retailers investing in social media marketing are finding success in terms of brand awareness, engagement and sales. As many as 93% of marketers are using social media platforms like Facebook, Twitter, Pinterest and Instagram as part of their marketing efforts. New data is giving retail marketers more insights into … Continue reading How-To For Retailers: Maximizing Facebook Engagement With Images
Yesmail Interactive report on 50 major retailers’ social campaigns shows that engagement peaks in the days before stores open for the shopping frenzy. Martin Beck on November 18, 2014 As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according … Continue reading Black Friday Retailers Should Get An Early Social Media Jump
Want to take advantage of a growing mobile audience this holiday season? It’s not too late. Columnist Brent Hieggelke shares his advice. Brent Hieggelke on October 10, 2014 With the holiday season quickly approaching, retailers are putting the finishing touches on digital properties, from mobile websites to native apps, striving to cash in on mobile’s … Continue reading 6 Mobile Innovations Retailers Have Time To Adopt For The Holidays
When you think of GPS, the first thought that most likely comes to mind is a tool that provides directions to where you want to go. With this type of capability embedded in every mobile phone, and with a mobile adoption rate nearing 80%, almost everyone on the planet has a hand-held GPS device. As … Continue reading Location-Based Marketing- A Win-Win For Customers & Retailers
Las Vegas, NV (PRWEB) January 10, 2014 SaleHoo, and online directory of dropshippers and wholesalers, as well as an educational resource for retailers selling on Amazon and eBay, has caught the attention of Shane Michaels, prompting an investigative review. SaleHoo is the best all-in-one resource for those who make a profit selling on Amazon … Continue reading SaleHoo: Review Exposes Wholesale Supplier Directory for Online Retailers
