Tag Archives: Retailers

Retailers, Google Shopping Ads Are Coming To YouTube (DD)

Ads for related products will dynamically display in cards alongside retailer’s YouTube videos. Ginny Marvin on May 21, 2015 Google is launching an extension of product listing ads on YouTube with TrueView for Shopping ads on desktop and mobile. Google is bringing its very successful product listing ad format to YouTube video ads. Thursday, the … Continue reading Retailers, Google Shopping Ads Are Coming To YouTube (DD) →

3 Successful Social Media Campaigns from Innovative Multi-Channel Retailers

Social Campaigns

Ian NewcombeMay 18, 2015 Learn how three social media campaigns paid dividends for these innovative retailers – and how they can help inspire your social media strategy. Successful social media engagement is a dream come true for any multi-channel retailer. It shows that your message has impacted almost immediately on your targeted audience, plus offers: Invaluable insights … Continue reading 3 Successful Social Media Campaigns from Innovative Multi-Channel Retailers →

5 Customer Appreciation Emails Retailers Should Send

Email Marketing

VerticalResponseMay 1, 2015 In business, it’s all about customer retention. According to Gartner Group, 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? Try sending customer appreciation emails. By doing so, you remind your clientele … Continue reading 5 Customer Appreciation Emails Retailers Should Send →

The 4 Emails Retailers Should Send for Mother’s Day

Email Marketing

VerticalResponseApril 28, 2015 This year, Mother’s Day is May 10 and if you don’t already have a plan in place to reach out to your customers by email, it’s not too late to get started. As a retailer, Mother’s Day isn’t a holiday you want to miss out on. Take a look at these stats … Continue reading The 4 Emails Retailers Should Send for Mother’s Day →

Clopening: How Workforce Management Tools Have Failed Retailers

Corporate

Erin CushingApril 13, 2015 I worked three part time jobs while I was in graduate school; one was in my (at the time) chosen career field, building industry experience; one was officiating women’s lacrosse, a game and community that I was very heavily involved in throughout high school and college; and the third was as … Continue reading Clopening: How Workforce Management Tools Have Failed Retailers →

5 Product-Selling Email Subject Line Tips for Retailers

Email Marketing

VerticalResponseMarch 31, 2015 Emails that are designed to sell need an attention-grabbing subject line. You must pique a customer’s curiosity. Once your email is opened, you can sell your product by directing them to your website or social media pages. Get that cash register ringing by using these five email subject line tips specifically for … Continue reading 5 Product-Selling Email Subject Line Tips for Retailers →

4 Ways Small Retailers Can Master E-Commerce Like the Pros

eCommerce, Small Business

Greg ConstantineFebruary 12, 2015 Small businesses typically do not have the same resources or budget funds as their retail giant counterparts, making the leap into e-commerce that much greater for them. Luckily, consumers aren’t aware of the size of your e-commerce budget, so the amount you spend on creating your platform is not as important … Continue reading 4 Ways Small Retailers Can Master E-Commerce Like the Pros →

11 Need to Know Ecommerce Metrics to Scale Like the Big Box Retailers

eCommerce

Tracey WallaceJanuary 23, 2015 Most successful business owners can, with confidence, answer the question “How well is my business doing?” Better yet, they can back up their answer with sufficient data. After all, only when you can answer this question with data-backed clarity will you know where your online store stands today and what to … Continue reading 11 Need to Know Ecommerce Metrics to Scale Like the Big Box Retailers →

Retailers pin hopes on December sales

Sales Guide, Sales Leads

January 9, 2015 Max Mason Business Reporter Demand for clothing and footwear weakened in November Photo: Getty Images Soggy November sales figures have increased the scrutiny on Christmas trade for Australia’s struggling retail sector as lagging consumer confidence weighs on spending. Official retail sales released on Friday for November came in softer than expected, inching … Continue reading Retailers pin hopes on December sales →

4 Smart Investments Retailers Can Make in 2015 (and How to Minimize Risk)

Sales Guide, Smart Investments

Francesca NicasioJanuary 14, 2015 There’s some truth to the saying “You have to spend money to make money.” When you’re running a business, shelling out without seeing an immediate return is part of the territory. The question is, which products or services are worth spending money on? This blog post sheds light on a few … Continue reading 4 Smart Investments Retailers Can Make in 2015 (and How to Minimize Risk) →