by Erica Brandt April 20, 2016 Follow @webtalentmktgApril 20, 2016 Finding the right social media platform for your business can be difficult at times with all the possibilities. By digging deep into your goals and business model you should be able to find what works! If you are in the retail industry then the popular … Continue reading Why Should Retailers Use Pinterest? A Look at How this Social Media Can Be Used in the Retail Industry
by Ross Barnard April 8, 2016April 8, 2016 As a marketer, it can help you become faster and smarter, by enabling you to automate the many time-consuming yet essential day-to-day outputs. For customers, email marketing automation is designed to give them the ultra-personal experience they expect from today’s brands. Customer experience (CX) is a very … Continue reading Why Email is a Powerful Tool in Omnichannel Retail
by Ben Bradley March 27, 2016 Follow @b_bradleyMarch 27, 2016 The retail banking sector is under pressure – increased regulatory compliance costs, changing consumer behavior driven primarily by technology and competition coming from new and non-traditional sources (players like PayPal, Dwolla and Google Wallet). Important factors for successfully competing within this environment are customer loyalty, … Continue reading Understanding Retail Banking Incentive Programs
by Brian Ewing March 21, 2016March 21, 2016 Online stores have become a major revenue source for many small businesses over the last several years. If you’re already active with e-commerce or thinking about expanding into this space, here are five online retail trends to consider for 2016 from Snap Retail. #1 Product Research Customers … Continue reading 5 Emerging Trends in Online Retail for 2016
by Ian Jindal March 17, 2016 Follow @ianjindalMarch 17, 2016 Sometimes you have to stop looking at something the way you always have and consider it from a completely different perspective. On one hand the question of why delivery is so important in retail seems laughably obvious; a customer buys something so you have to … Continue reading Retail Fulfillment: No Longer a Back-Room Concern
by Larisa Bedgood March 16, 2016 Follow @https://twitter.com/DataMentorsMarch 16, 2016 Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. With the advancement in technology and the proliferation … Continue reading The Ultimate Guide to Email Marketing for Retail
by Ray Wang March 2, 2016 Follow @SmarttCanadaMarch 2, 2016 According to Bloomberg, 8 out of 10 new businesses fail within the first 18 months. It’s not good enough to have faith in the value of your offerings. You need to know when something isn’t working and take countermeasures quickly. You need to understand what … Continue reading Retail Store vs Ecommerce: A Cost Analysis
by Stacey Rudolph February 18, 2016February 18, 2016 Have you ever wondered what the future of online retail industry holds? Well, your guess is as good as mine—further growth. Expect to see an explosive growth in the online retail spending this year and beyond. Various retail forecasts have revealed very promising statistics for ecommerce entrepreneurs. … Continue reading The Future of Online Retail Shopping is Bright—Statistics and Trends
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. Thomas Stern on February 5, 2016 Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further expanding advertisers’ ability to see the offline … Continue reading Attributing Retail Store Transactions To Online Clicks At Keyword Level
Josh Marti With 2015 coming to a close, retailers are looking ahead for the next wave of technology that will impact in-store innovation. While we’re still waiting for some popular 2015 predictions to take off, including the merging of online recommendation engines with in-store visits, other trends such as e-commerce sites opening more brick and … Continue reading Five Trends Ready to Disrupt In-Store Retail in 2016
