Columnist Allan Haims explores some recent holiday retail trends and explains why brick-and-mortar retailers need to step up their mobile efforts. Allan Haims on December 18, 2015 This year’s Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile strategies to acquire, retain and influence shoppers while … Continue reading Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push
How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out. Jonathan Hunt on December 3, 2015 It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search … Continue reading Google’s Year Of Change Hits Mobile Retail
Capability tracks impact of digital ads on in-store sales for brands. Greg Sterling on November 25, 2015 Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number … Continue reading Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics
by Christina Lavingia November 25, 2015November 25, 2015 We’re fast approaching the holiday season, which starts with Thanksgiving and — sometimes on the same day — evolves into the shopping spree that characterizes the gift-giving season. Just as shoppers will be looking for the right gift at the best price, retailers will be looking to … Continue reading 24 Retail Stocks With the Highest Dependency on Q4
by Joel Goldstein November 21, 2015 Follow @joelgoldsteinNovember 21, 2015 Why do some retail businesses manage to stay successful for decades while others open and close shop quickly? It’s simple! Successful businesses know the retail secrets to success. Do you? Here are the top five: Give customers a WOW moment. With all the competition on … Continue reading 5 Retail Secrets to Success
by Joel Goldstein November 20, 2015 Follow @joelgoldsteinNovember 20, 2015 Black Friday, Small Business Saturday, Cyber Monday… are you ready for the business boom that comes every holiday season? Consumers tend to loosen the purse strings during this time of year, so if your business is prepared, you could see huge sales spikes in a … Continue reading Tips for Retail Success During the Holiday Season
by Ian Newcombe November 15, 2015 Follow @Ian_NewcombeNovember 15, 2015 Improving the customer experience is about everything from embracing technology in-store to offering click and collect services according to Sanderson’s Retail Insights 2015 report. To remain competitive in today’s world, retailers have to embrace new ways of doing business – whether through improved delivery options … Continue reading Click & Collect, Contactless and Customer Service: What We Learned From the Retail Insights Survey 2015
Aggregated statistics from e-commerce sites across verticals reveal the dominance of mobile and the most popular on-site search terms. Pamela Parker on November 11, 2015 As we did last year, Marketing Land will be providing our readers with the latest information on holiday e-commerce activity weekly in 2016, giving retail marketers benchmarks as the season goes … Continue reading Online Retail Traffic And Conversions Warmed Up Last Week
Dan McClureOctober 12, 2015 Retail never stands still. When A&P invented the modern grocery store in the 1950s, its rapid rise to prominence was eclipsed thirty years later by discount empires such as Kmart and Walmart, who themselves are now threatened by online players like Amazon, who churlishly refuse to stay solely online.To talk about … Continue reading Exploding The World of Retail Opportunity – It’s Time to Have a Crisis
How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their e-commerce growth. Jordan Elkind on September 25, 2015 E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion … Continue reading 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
