Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries. Gene De Libero on April 29, 2024 The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as … Continue reading The great debate: Activity vs. results
Organizations thriving with agile practices are applying these five tips to achieve meaningful outcomes that align with their unique needs. Jim Ewel on March 29, 2024 You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to … Continue reading 5 ways to evolve agile for real business results
Google will start showing AI-powered search results to users who didn’t opt in But only for certain queries and for a small number of users in the US. Mariella Moon Sat, Mar 23, 2024 Google If you’re in the US, you might see a new shaded section at the top of your … Continue reading Google will start showing AI-powered search results to users who didn’t opt in
Ruud Hein | February 29th, 2024 Understanding SEO vs. PPC: Timing and Strategy for Optimal Results ## SEO and PPC Defined The goal of both SEO and PPC is to get more and better qualified traffic to a website, however, they use different means and principles to achieve it. SEO (Search Engine Optimization) … Continue reading Understanding SEO vs. PPC: Timing and Strategy for Optimal Results
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. Venkatraman Kannan on February 2, 2024 The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the … Continue reading What to do when your martech tools aren’t delivering results
By Christopher Zara January 12, 2024 Companies call them prompts. Techies call them nags. Around the internet, the rest of us just call them pop-ups—and we hate them. Nevertheless, pop-up windows are an endless bane of online life, despite whatever game of whack-a-mole we might try to play with ad blockers, browser plug-ins, or … Continue reading Google search users are getting annoyed by a pop-up window that asks: See results closer to you?
New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment. Constantine von Hoffman on October 25, 2023 A CTV ad campaign for The Trevor Project, which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according … Continue reading PSA campaign gets impressive results from new adtech
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. Kim Davis on August 7, 2023 Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement … Continue reading The results of the 2023 MarTech Replacement Survey are here
When building websites, design should never be step one. Use this proven approach to unlock website success. Jon-Mikel Bailey on July 18, 2023 I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. I managed many … Continue reading Prioritize results with this failproof website planning process
In less than a day we’ve gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings. Constantine von Hoffman on June 29, 2023 It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of … Continue reading Early poll results: ‘Kicking and screaming’ about GA4
