When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice. Jaimon Hancock on June 27, 2025 There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated … Continue reading Marketing can’t own the results without a say in the strategy
Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2025 Microsoft on Thursday shared updates to the Mercedes Benz Showroom Ads pilot, Performance Max, MSA Report Builder, Showroom Ads, and showcased a new Search Advertising Landscape Guide. Mercedes-Benz is Microsoft’s first client working with Showroom Ads. The three-month-old … Continue reading Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
May 06, 2025 Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations BY Reuters Shares of Palantir Technologies slumped more than 13% on Tuesday, after quarterly results and a raised forecast failed to meet the high expectations of Wall Street investors, who had driven the stock price up significantly ahead of earnings. … Continue reading Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations
69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Constantine von Hoffman on April 23, 2025 B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report … Continue reading B2B marketers want results, not more technology
Immediate, Measurable Ad Results Fuel Performance Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2025 Performance media is catching the attention of more than search advertisers and marketers, which is likely the reason why more advertisers will buy media in connected television (CTV). The Internet Advertising Bureau released a 2025 outlook today citing estimating … Continue reading Immediate, Measurable Ad Results Fuel Performance Advertising
Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results. Moni Oloyede on December 20, 2024 Are you pouring time and effort into content that routinely underperforms? You’re not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? … Continue reading 5 content killers that ruin results — and how to fix them
Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success. Greg Kihlstrom on December 13, 2024 What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. For example, the social media team … Continue reading How shared goals and incentives improve marketing results
November 05, 2024 DJT stock goes on a wild roller coaster ride as investors await election results Shares in Trump Media’s DJT stock fluctuated wildly as investors placed bets on whether Donald Trump would win the 2024 presidential election. BY Chris Morris Results of the 2024 election will begin coming in this evening, though it’s unlikely … Continue reading DJT stock goes on a wild roller coaster ride as investors await election results
Google’s organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more. Barry Schwartz on October 7, 2024 Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search … Continue reading Google rolls out new AI-organized search results, AI Overview links
May 31, 2024 Google’s bad AI search results went viral. It’s since made improvements Google has sought to make broader improvements such as better detection of ‘nonsensical queries.’ BY Associated Press Google said Friday it has made “more than a dozen technical improvements” to its artificial intelligence (AI) systems after its retooled search engine was found … Continue reading Google’s bad AI search results went viral. It’s since made improvements
