Don Shapiro October 22, 2021 ATLAS Experiment © 2021 CERN ATLAS added to the world’s largest particle accelerator Consider these employee conversations at two companies. Two salespeople were talking during a slow moment at an industry trade show. “I’m not writing much down in that book the VP gave me. Takes a lot of time … Continue reading Build a Company Culture That Delivers Eye Popping Results
Liza Slavin October 1, 2021 Key Takeaways: 1. Having a LinkedIn strategy only helps so much if you don’t use it consistently. 2. Start small! LinkedIn can be overwhelming as there is so much to do and can be hard to stay motivated if you are not seeing immediate results. Taking 20 minutes a day … Continue reading Stay Consistent on LinkedIn to See Results
Paula Chiocchi July 14, 2021 A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a KPI measurement. As a long-time provider of multi-channel marketing contact data, quality over quantity has been one of my driving principles. Don’t get me wrong, we have a large quantity … Continue reading Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021
Katy French June 30, 2021 There’s a lot a creative agency can do for your brand. But if you haven’t worked with one before, you might not know how to start off on the right foot. To get the best work from your creative agency, you want to approach things as a true creative partner. … Continue reading 5 Tips to Work With Your Creative Agency and Get Better Results
Liz Kislik June 11, 2021 When clients ask how to develop better processes for almost any aspect of their business, I ask them what’s triggered their concern. Sometimes the people implementing the process or the people at the receiving end are unhappy with each other. Often both sides think that if only the other … Continue reading How a Thoughtfully Created Process Can Deliver More Effective Results
Pete Winter June 4, 2021 Take B2B products to market more effectively with a purposeful plan The number of products introduced each year in different markets around the world is vast. So, it’s hard to quantify just how many of those launches are successful. But it’s safe to say the figure might not encourage a … Continue reading 8 Ways to Drive Better Results From Your Product Launches
Karen Repoli May 31, 2021 One thing many entrepreneurs do wrong when writing a blog is not giving their readers anything to do at the end of the blog post. Put yourself in your audience’s shoes for a minute. You just read a great article, now what do you do? They are primed and ready … Continue reading 4 Calls to Action for Your Blog that Get Results
Jennifer Lyons April 22, 2021 When it comes to attracting high-quality traffic to your website, great SEO is essential. SEO, or search engine optimization, is the process of optimizing your brand website to rank high in relevant searches. The goal is to get your content to the top of results pages related to your service … Continue reading How to Measure SEO Results
Nura Eston March 24, 2021 Every year, more Canadians are turning away from computers and accessing the internet using mobile devices. From just 17% in 2015, by 2020, nearly 41% of people used their smartphones to get online. In January 2020 alone, Canadians made more than 36 million mobile connections. That’s a number equal to … Continue reading Mobile Marketing Strategies Deliver Ecommerce Results
Todd Kunsman February 4, 2021 By now, you and your company should understand the value of social media engagement, leveraging social media accounts to the fullest, and how it can affect growth for businesses. Fairly common knowledge, right? But you’d be surprised how many companies still do not think social media will boost their brand … Continue reading 6 Simple Tips to Boost Social Media Engagement Results
