Columnist Kerry Jones shares industry benchmarks for content marketing success based on actual results in 15 verticals. Kerry Jones on December 7, 2016 Whether you’re just getting starting with a content marketing strategy or you’ve been at it for a while, determining what success looks like can be tricky. Managing expectations about what your industry … Continue reading What can your industry achieve with content? Here are results across 15 verticals
Dhariana Lozano — December 5, 2016 Follow @DhariLo— December 5, 2016 Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 … Continue reading How Different Social Media Influencers Equal Different Influence Results
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. Bryson Meunier on November 29, 2016 On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those … Continue reading SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Mike Ryan — November 26, 2016 — November 26, 2016 Direct mail is a great way to personalize the marketing experience and guarantee that your message reaches recipients (unlike other types of marketing that require consumers to “tune in” to some degree). In addition, using postcards saves you money over other, bulkier forms of mailers … Continue reading 4 Ways to Supercharge Your Postcard Marketing Results
by Steve McClellan@mp_mcclellan, November 9, 2016 A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As this afternoon. On the plus side, upcoming overtime rules proposed by the U.S. Dept. Of Labor might get a second look from the incoming Trump Administration given the president-elect’s position … Continue reading 4As: What The Election Results Mean For Advertising
Melih Oztalay — October 31, 2016 — October 31, 2016 Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio by posting large volumes of tweets and updates occurs fast with automation tools. Now imagine every business, regardless of their … Continue reading How Social Media Nurturing Gets You More Results
Jennifer Lux — November 2, 2016 — November 2, 2016 Understanding human behavior is more important in marketing than ever before. As marketing moves to a one-on-one model in an always-connected world, content consumption, buying, and selling are increasingly more seamless with life. Executing even the most technically complex marketing strategy has roots in understanding … Continue reading Re-Engineer Your Tech Company’s SEO Strategy for Inbound Marketing Results
by Elena Prokopets Follow @elenatravelgramOctober 27, 2016 Launching a startup, and then making sure that fledgling company grows is no easy task. Startup teams must work together to manage customer relationships, create and execute marketing plans, deal with finances and contracts, coordinate complex projects, and stay in constant contact with one another. That’s a lot … Continue reading 7 Essential Tools For Small Startup Teams Aimed at Big Results
by Liz KislikOctober 11, 2016 Some managers who’ve risen through the ranks become overly controlling once they begin to exercise authority. They squelch subordinates’ ability to take risks, develop, and contribute, both individually and collectively. Here are two examples I’ve worked with recently: The Dictatorial Isolationist Anastasia is a transactional, concrete kind of boss. Relationships … Continue reading How to Help Micromanagers Get Better Results
by Jonathan Chan Follow @joncwritesOctober 10, 2016 If you’ve been wondering how to get more followers on Instagram you are not alone. Instagram has more than 500 million monthly active users which means almost every single demographic is represented in large numbers on the social network. That’s exciting for digital savvy brands! There are a … Continue reading Instagram Ad Tips for Small Business Owners Who Want to See Results!
