by Robert Nissenbaum Follow @rnissenbaumOctober 10, 2016 How you post and share content matters If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too…. Your content is designed to play a supporting role. People do business with … Continue reading If You Want Results, Think About HOW You Post And Share Content
by Andre Oentoro Follow @breadnbeyondOctober 6, 2016 The rise of social media has piqued the interests of countless marketers. The sheer amount of businesses that have jumped on the social media hype train in the past couple of years is overwhelming, making the competition even more terrifying. But if a company stays in their comfort … Continue reading 9 Kickass Tips to Get Better Results from Your Social Video Marketing
by Laurie Sullivan@lauriesullivan, September 27, 2016 Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer’s Web site can make or break a deal. For 37% the stakes rise during the gift-giving season, according to those participating in the study. Advertising Week seems … Continue reading Retailers Serving Too Many Irrelevant Results In Site Search
by Eric V. HoltzclawSeptember 25, 2016 ROI, KPI, quarterly reports, annual plans. Tired of it all? I hear you. Quantifying results for marketing initiatives is a tall order, because traditionally pinpointing marketing results is much more challenging than showing off results elsewhere in the company, like sales or IT departments. When Leapfrog Marketing Institute’s CMO … Continue reading The Pressure to Present Results
While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies. Conrad Saam on September 19, 2016 In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link … Continue reading The immediate results of link building
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one. Wesley Young on September 14, 2016 Images have become ever more important in online presence and marketing. … Continue reading 8 tips to make sure your Google profile images boost your local search results
Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter. Joy Hawkins on September 7, 2016 It seems very apparent that Google has a filter for local that weeds through all the listings that should appear … Continue reading Is Google filtering your business in the local search results?
By: Rand Fishkin, September 2, 2016 Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader … Continue reading How To Broadly Focus Content And Still Get Results
by Laurie Sullivan, Staff Writer @lauriesullivan, September 1, 2016 In my younger years, being first in line when the doors opened at the Long Beach Convention Center to see George Harrison proved successful. The no-assigned seat event meant the doors opened and a bunch of crazed kids ran to claim a spot at the edge … Continue reading The Moore’s Law Of Search Query Results
by Roee Ganot Follow @RoeeGanotAugust 30, 2016 You can break down every single aspect of your marketing campaign to one end goal: Conversions. Conversions might mean that more people are actually clicking on that “buy” button, or it might mean that more people are subscribing to your email list or making an appointment to learn … Continue reading Conversion Optimization Tips that Get Results
