Susan Gilbert — March 3, 2017 Follow @SusanGilbert— March 3, 2017 Drive More Traffic and Followers for Your Business with Pinterest Like Digg, Delicious, and others, Pinterest allows you to bookmark (or pin, in this case) a site so you can share it with your friends and – of course – find it later. But … Continue reading Achieve Better Results for Your Business with Pinterest
Scott Jeffrey — March 3, 2017 — March 3, 2017 Virtually all forms of business planning slip into the same problem. It doesn’t matter if you’re formulating a plan for a new business idea, a technological innovation, or a marketing initiative, your plan tends to constellate around a set of to-dos. And while your to-do-list-driven … Continue reading How to Adopt a Results Mindset in Your Work
Mike Ryan — February 15, 2017 — February 15, 2017 Perhaps you’ve never thought of your direct mail campaign as a form of networking. But with networking defined as “interacting with other people to exchange information and develop contacts”, there are actually many similarities between these two marketing strategies. Here are three pearls of networking … Continue reading How Networking Strategies Can Improve Your Direct Mail Results
AMP in Google News Results Skyrockets Globally by Mordy Oberstein , January 30, 2017 Back when AMP first entered Google’s mobile News Box in early 2016, the faster loading, lighting bolt indicated cards were a rare novelty. When we initially started tracking the percentage of AMP results within Google’s mobile News Box, the numbers were … Continue reading Google AMP In News Section More Than Doubles Ranking Results
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. Ryan Shelley on February 8, 2017 When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working … Continue reading 3 local SEO tips that deliver business results
Jefri Yonata — January 13, 2017 — January 13, 2017 Marketers consider explainer videos, or any other video content, as stunners in the marketing universe. However, video content doesn’t bring miracles; it’s just another weapon in your marketing arsenal. This means that for it to actually improve your business, you have to apply the proper … Continue reading 3 Best Channels for Promoting Your Product Video for Maximum Results
Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot. Jessica Cameron on January 10, 2017 It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer several proven recommendations related to the domination of search engine … Continue reading 5 B2B marketing tips to jump-start your 2017 results
Ann Smarty — January 9, 2017 — January 9, 2017 How often do you think customers discuss your products and its problems or drawbacks? How well do you know your brand online context? Nowadays most businesses are already aware of the importance of listening to social media conversations mentioning their brand name as well as … Continue reading “Own” Your Search Results: How and Why to Research Branded Keywords
Bonnie Harris — January 2, 2017 Follow @waxgirl333— January 2, 2017 Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure. In other words, assuming that all advertising messages, calls-to-action and follow-up activities need to be kept within Facebook limits results and keeps many advertisers from fully maximizing … Continue reading Integrating Facebook Ads For Better Marketing Results
James Scherer — December 18, 2016 — December 18, 2016 Are you looking to optimize even more in the coming year? The first couple years in my role as an inbound marketer revolved primarily around driving traffic. I was working for a startup whose focus was brand awareness, building a name for themselves, gaining reputation … Continue reading Results are in: The Top 5 Optimization Tests of 2016
