Adam BaetuApril 3, 2015 If you’ve mastered the basics of putting together a compelling email marketing campaign, including getting the subject line right and optimizing the content for mobile, you’re now ready to be just that bit more creative with the content you send out to subscribers. Video can be hugely engaging, hooking viewers in … Continue reading Does Video in Email Marketing Increase Response Rates?
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level. Susan Waldes on March 30, 2015 In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers. There was no big … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
John SeniorMarch 26, 2015 Your customer base is dynamic and complex. If you’re trying to optimize across your entire population of users, traditional A/B experiments may fall short. In this case, you should consider a technique we call experimental design because it allows for massive increase in the amount of variance in your digital marketing … Continue reading For Killer Response Rates in Large Campaigns, Try Experimental Design
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015 Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Rachel FosterFebruary 18, 2015 I read that one of the top fitness trends of 2015 is body weight exercise. Apparently, lots of people have been injured attempting epic feats of fitness and now want to get back to basics. In the spirit of “back to basics”, I thought I’d discuss how to get B2B buyers … Continue reading How To Increase Your B2B Email Open And Response Rates
Lavanya Donthamshetty December 26, 2014 Humour me. Go on Twitter and type “customer service problems.” What did you get? A massive listing of woes? Small companies, big multi-nationals, country no bar – customer service issues are universal. So what separates the wheat from the chaff? How quickly they respond, how soon they put out … Continue reading How To Nail First Response Time – In 5 Easy Steps
By Beth Negus ViveirosSep 23, 2014 Share on email Share on linkedin Share on twitter Share on facebook More Sharing Services 2 Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013, according to the Q2 2014 North America Email Trends … Continue reading Triggered Email Volume & Response Rates Increased in Q2: Epsilon
As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any concerns, exercise your expertise and show engagement. But, is it ever okay to not respond to negative comments on an article or … Continue reading Negative Comments – When is No Response the Best Response?
We all struggle to create emails that are worthy of being opened. We have to overcome the instinctive “Delete” reflex by our customers and prospects. Following are 5 opportunities for emails that provide value, engagement and drive response. 1) Triggered messaging Triggered messages (meaning those that are personalized, real time, or event related such as … Continue reading 5 Emails Which Drive Value and Response
By now, most marketers have realized that email is one of the best channels to impact potential customers, current customers, and even lost customers. In fact, email marketing has consistently ranked as the best channel in terms of return on investment. Additionally, I’m sure most professionals can attest to checking their email multiple times a … Continue reading Personalized Emails: A Tactic That Will Earn You a Positive Response from Subscribers
