Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts. Dianna Huff on September 26, 2016 For any company, tradeshows play a key role in meeting marketing and sales objectives, but for owners of small manufacturing firms (e.g., 10-50 employees), they’re often critical. Due … Continue reading 3 tips for tracking response to industrial tradeshow print ads and landing pages
by Jeff Kalter June 26, 2016June 26, 2016 It is possible to have too much of a good thing. Scarfing up a whole box of chocolates at one time, for instance, might fall into that category. A more work-related example is when the phone starts to ring off the hook. It’s what you always dreamed … Continue reading The Essential Capabilities for Response Handling
Are you using the Facebook direct response ads that are best for your business? Columnist Brad O’Brien shares his top three and discusses how you can implement them. Brad O’Brien on March 4, 2016 Facebook has proven to be a powerful direct response channel for advertisers across verticals. The ability to laser-target, combined with exciting … Continue reading Three Facebook Direct Response Products You Should Be Using Now
by Jessica Lunk February 11, 2016 Follow @jessicalunkFebruary 11, 2016 Whether it’s a white paper that helps your prospects solve a nagging problem, or a special email notification of a “secret” sale, when a customer sees something from your company in their inbox, there are two things that can happen. One, the customer will be … Continue reading 5 of the Best Practices for Email Marketing Subject Lines to Boost Response
The Twitter ad executive also announces three test expansions and talks about the TellApart acquisition and DoubleClick deal. Ginny Marvin on December 10, 2015 Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Over the past couple of years, Twitter has been investing in products for direct response advertisers to spearhead revenue growth. Twitter’s initial ad products — … Continue reading Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts
Jessica KornfeindSeptember 15, 2015 Using email as a customer service platform is becoming more and more common across all industries. While it may seem like an impersonal line of communication, it is one that many prefer. Especially since it is a quick and easy avenue for most customers to access. No matter the size of … Continue reading The Write Response: Email Marketing Cheat Sheet
D Bnonn TennantSeptember 10, 2015 As you almost certainly know, copy is what sells. That’s true in print, and it’s equally true on the web. A completely unstyled site with strong copy will sell infinitely more than a beautifully styled site with none. And since the average website is between 90 and 95% text, one … Continue reading 5 Typography Tweaks for Better Web Design & Response
Jamie NicholMay 12, 2015 Are you experiencing low response rate blues? Here are a few things you can do increase participation rates so that you gather the highest quality feedback with each employee survey. 1. Create excitement around the survey The race for high response rates should start even before the survey goes live. Create … Continue reading How to Increase Response Rates of Employee Surveys
Adam BaetuApril 3, 2015 If you’ve mastered the basics of putting together a compelling email marketing campaign, including getting the subject line right and optimizing the content for mobile, you’re now ready to be just that bit more creative with the content you send out to subscribers. Video can be hugely engaging, hooking viewers in … Continue reading Does Video in Email Marketing Increase Response Rates?
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level. Susan Waldes on March 30, 2015 In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers. There was no big … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
