Tag Archives: Research

Prospect Research for the Professional Services

Lee Frederiksen June 30, 2020 Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. And your prospect may have more than money at stake—their professional reputation may be on the … Continue reading Prospect Research for the Professional Services →

3 Approaches to Market Research That Won’t Break the Bank

Market Research

Emily Carroll June 22, 2020 There is a common misconception when conducting market research that it is extremely costly. This may have been true when the industry first grew in popularity, but with the rise of technology market research has become accessible to both small businesses and Fortune 500 companies. With marketing research, you are … Continue reading 3 Approaches to Market Research That Won’t Break the Bank →

User Research Methods & Its Relevance for Enterprises [Infographic]

Customer Experience

Srinidhi Rao — April 5, 2020 Without an objective understanding of your customers’ behavior patterns and drives, it is close to impossible to create offerings that add value and resonate with their needs. This is where User Research comes in. It lays the user at the center of the experience and helps in creating offerings … Continue reading User Research Methods & Its Relevance for Enterprises [Infographic] →

5 Low Cost Ways To Approach Amazon Keyword Research

Amazon Utilization

Jonathan Bentz — March 5, 2020 geralt / Pixabay This just in . . . your future customers are researching the products they want to buy online. And when they do those searches, they do them by typing keywords into Amazon. So why aren’t you doing Amazon keyword research? In fact, according to research done … Continue reading 5 Low Cost Ways To Approach Amazon Keyword Research →

10 of the Greatest Keyword Research Tools Reviewed (Free & Paid)

Keyword Research

Micah Lally — February 17, 2020 Keyword research is a huge part of controlling your business’ brand and creating content that attracts visitors and leads. Knowing which keywords you need to pursue to get the most impact is crucial for your inbound marketing and building your brand with customers online — whether your customers are … Continue reading 10 of the Greatest Keyword Research Tools Reviewed (Free & Paid) →

What Really Motivates Employees? Research Reveals Secrets.

Employee Motivation

Albert Costill — February 5, 2020 Unlike your parents or grandparents, you’re not motivated by a raise or promotion. Today, what really motivates employees involves a wide-range of well thought out drivers like feeling appreciated, doing meaningful work, and having a healthy work-life balance. But, out of all of these ways to motivate employees, what … Continue reading What Really Motivates Employees? Research Reveals Secrets. →

How to Successfully Leverage a Research Panel for Product or Service Launches

Product Management

Christa Tuttle — January 24, 2020 Once you’ve asked the essential questions and have decided to move forward with a product/service launch, you want to create a plan that has the greatest chance for success possible. Considering that 19 out of 20 newly launched products fail, it’s important to proactively assess your launch from every … Continue reading How to Successfully Leverage a Research Panel for Product or Service Launches →

What Other Keyword Research Tool Can We Use Since ‘Keywords Everywhere’ Is No Longer Free

Keyword Research

Martin Chuck — October 25, 2019 We almost lost our beloved keyword research tool—Keywords Everywhere. If you’re a copywriter, digital marketer, web developer or anything else in between, you know how valuable keywords are. But if you’re not in the industry, you must know that keywords are searched terms that have value over the internet. … Continue reading What Other Keyword Research Tool Can We Use Since ‘Keywords Everywhere’ Is No Longer Free →

How to Use Qualitative Research to Kickstart Your Segmentation Process

Marketing Segmentation

Katie Sweet — August 16, 2019 Follow @misskatiehrdy — August 16, 2019 Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another … Continue reading How to Use Qualitative Research to Kickstart Your Segmentation Process →

Segmentation Research is Critical to a Successful Business Strategy

Strategy

Deb Davis-Lenane — August 7, 2019 — August 7, 2019 We leverage decades of experience to determine the most appropriate segmenting method to uncover the most effective solution that will benefit you and your customers. Organizations spend considerable resources to define and execute the right business strategies to generate revenue and high returns on their … Continue reading Segmentation Research is Critical to a Successful Business Strategy →