Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Jonathan Askew Last updated: 13 March 2022 Regardless of how big your business is, having a solid SEO (Search Engine Optimization) process in place is imperative. There are countless tools that help you achieve this and in this Ahrefs review, we’re going to look at how well they perform in what is now an extremely … Continue reading Ahrefs Review – Can This Keyword Research Tool Help Your Business?
On International Women’s Day, research suggests appropriate representation of women in ad creative may not be enough. Kim Davis on March 8, 2022 Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. In particular, while brands were … Continue reading Research finds lower investment in ads featuring women
Nick Saraev Last updated: 7 March 2022 SEMRush is one of the most popular (and highly respected) SEO software platforms available. It offers users all-in-one features and functionality, making it an invaluable tool for website owners and SEO professionals alike. With comprehensive content and on-page optimization, as well as detailed reports on website content, backlinks, … Continue reading SEMRush Review: Can This Keyword Research Tool Help Your Business?
Aneeca Younas Last updated: 4 March 2022 Starting your marketing or website building journey? A common train of thought is that if you’ve got the quality and popularity to back your site, then your rankings will take care of itself. Unfortunately, this is not how Google or other search engines work. Google currently indexes an … Continue reading Top SEO tools for keyword research and competitor analysis
Debra Murphy December 31, 2021 Keyword research is important to SEO and many types of marketing campaigns. So, before you launch a marketing campaign, spend time on researching topics for your content. If you aren’t doing that, you are missing out on data that can make or break your campaign. Doing keyword research seems easy, … Continue reading SEO Keyword Research – 10 Mistakes to Avoid
Leanne O’Brien December 9, 2021 If you’re looking into how to improve wellbeing at work, or instilling a new wellbeing program, this new research is for you. HR and business leaders know that wellbeing affects workplace performance, but sometimes the journey to cultivating a solution for wellbeing in the workplace can be a long one. … Continue reading Latest Research Reveals “Secret Sauce” to Impact Wellbeing in the New World of Work
Kristen McCormick November 22, 2021 You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses… And … Continue reading The 18 Best Keyword Research Tools for Every Need (Free & Paid!)
Gen Z Wants More Diverse Representation In Research by Kathy Sheehan , Op-Ed Contributor, October 1, 2021 On a recent panel, we spoke to a Gen Z audience about ways to make research a truly diverse and safe space for all participants. One example of a company stepping up and filling a void regarding diversity … Continue reading Gen Z Wants More Diverse Representation In Research
Lyudmila Kovalenko August 6, 2021 You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it’s a business risk. Successful marketing research will help launch products that are interesting to the audience. It’s not always low-cost to do research, but to enter the market with a product that the consumer … Continue reading How to Do Market Research
