Ruud Hein | February 22nd, 2024 Online Competitors vs. Business Competitors in SEO Keyword Research In the digital age, the line between online and offline competition has blurred, but there’s still a significant difference between the two. Some businesses might be your direct rivals on the high street or in the local community … Continue reading Online Competitors vs. Business Competitors in SEO Keyword Research
By Next Big Idea Club February 10, 2024 Chip Conley is a New York Times bestselling author, speaker, and the founder of one of America’s first boutique hotel companies. He was the previous head of Global Hospitality and Strategy for Airbnb and CEO of the Modern Elder Academy. He received his BA and MBA from Stanford … Continue reading U-curve of Happiness research shows how life improves after middle age. Here are 5 reasons why
By The Conversation January 19, 2024 Breakdancing in the break room might not seem like the best way to get ahead at work, but research shows recreational dance can actually improve productivity performance in the workplace. It is well known that engaging in physical activity has many health benefits—from reducing the risk of diabetes, … Continue reading Why dancers are better workers, according to research
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost reach and efficiency of campaigns. Nicola Agius on September 1, 2023 Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, … Continue reading Reddit launches AI keyword research tool
With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology. Constantine von Hoffman on August 24, 2023 With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. … Continue reading AI-powered martech: This week’s releases and research
By Emily Price July 30, 2023 If you want to send an email to a work colleague and guarantee it’s going to be opened, your best bet might be to send it on Sunday afternoon, according to new research from Axios HQ, the communications software company that spun off of Axios. It analyzed the … Continue reading Sunday emails are the most likely to get read, says new research
Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia by Richard Whitman , Columnist, April 5, 2023 Public affairs-focused research firm Fors Marsh has acquired marketing agency Brunet-Garcia, a minority-owned firm that specializes in cause-related issues. The two organizations have worked together in the past and are now combining to take on some of today’s challenging … Continue reading Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia
By Katherine C. Kellogg, Erin L. Kelly, and Constance N. Hadley March 05, 2023 Hybrid work is here to stay in many organizations. Employees value the flexibility of remote work so much that many have resisted mandates to spend more time in the office. But managers face special challenges leading teams whose members … Continue reading Why neglecting work relationships can sabotage innovation and productivity, according to research
Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative. Chris Wood on February 3, 2023 Connected TV (CTV) is the fastest-growing digital ad channel, as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, … Continue reading How CTV can deliver market research for B2B marketers
Big troves of customer data still don’t trump small focus groups. Quantitiative and qualitative approaches need to work together. William Terdoslavich on October 17, 2022 Big data should have replaced the focus group by now. But it hasn’t. That quaint 20th century practice of getting people to sit around a table and talk about a … Continue reading Market research focus groups get new lease of life
