Lindsay TjepkemaJuly 17, 2015 You’ve got keywords, but do you know how to use them? So you’ve completed some keyword research and you know which words make sense to try to rank for. You have created a solid keyword strategy to boost your website’s search rankings and SEO. Now what? Many marketers get that deer-in-the-headlights … Continue reading 6 Actionable Steps For Using Your Keyword Research
by Sameer Panjwani June 10th, 2015 In the early days of digital marketing, brands and businesses could get away with a lot of shady tactics: overwhelming email spam, sketchy banners and over-the-top, aggressive marketing messages. Flash forward to today, consumers are wiser and they have an arsenal of anti-spam and ad blocker tools … Continue reading How To Do Social Media Market Research
Elizabeth DyrsmidMay 22, 2015 Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses. It’s an even more … Continue reading How To Research Your Brand With Social Media
Paul SchmidtMay 14, 2015 Keyword research is fundamental while doing persona research, brainstorming blog topics, or thinking about keywords to optimize your site around. The biggest issue I hear with clients, is where do I even get started? Sure you can go to your favorite keyword research tool in HubSpot, Moz, or Adwords, however, to … Continue reading 6 Keyword Research Ideas for Improving Your SEO
Phillip AgnewMay 11, 2015 How are CMOs (Chief Marketing Officers) using the world’s largest micro-blogging site to interact with their followers and, in turn, build their brand? Over the last month we’ve used Brandwatch Analytics to answer these questions and more. Analyzing Twitter’s 17 leading CMO’s, we’ve discovered what content works, what’s being shared and … Continue reading Research: The Best CMOs on Twitter 2015 Index
Tom PickApril 14, 2015 As noted here last week, ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. … Continue reading 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
Jordie van RijnApril 11, 2015 We are pleased to announce that email industry heavy weight Jordie Van Rijn from Email Monday among many other well respected email marketing events, blogs and websites like email vendor selection has agreed to write a series of blogs for display block. The first of which is below. Please make … Continue reading Research Piece On What Email Marketers Are Focusing On
Megan Van VlackApril 6, 2015 Employee engagement is key to company performance, leading to positive effects such as higher productivity, improved work quality, and decreased job turnover. But even though research shows that employee engagement is at its highest since 2000, only about 30 percent of U.S. employees report feeling engaged in their jobs. According … Continue reading Why is Employee Engagement So Important? Insights from Gallup Research
Natalie MeehanApril 3, 2015 Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups, interviews – you’ll recognize the difficulties and limitations. You want to know what the public think of a potential … Continue reading Marketing: Save Time, Money, And Resources On Market Research
Steve McClellan @mp_mcclellan, (March 25, 2015) ESPN Research announced the results of a “Valuing Video” study from the ESPN Lab at the 4A’s Transformation conference. The study explores the impact and effectiveness of video advertising across TV, OTT, PC and mobile platforms, and is reinforced by longitudinal learning from ESPN’s ongoing cross-platform effectiveness initiative, ESPN … Continue reading More Screens Are Better Than One: ESPN Unveils New Cross Screen Research At 4As
