By Liz Farquhar September 10th, 2015 As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online. It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a person. This means that digital marketers have to find every … Continue reading How To Do Keyword Research For Integrated Marketing
William ComcowichSeptember 9, 2015 Image credit: Mike Litcht The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If blogs don’t post new content multiple times a week or even daily, page views will fall and the blog will lose credibility. That’s the prevalent belief at any rate. … Continue reading Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You – And Mislead You
Virginia FrancoSeptember 2, 2015 Whether identifying companies to target or preparing for an interview, research is a critical component to any successful career strategy. Most career coaches and interviewing experts agree that researching a company is key to formulating astute interview questions; in large part because employers recognize that those who took the time to … Continue reading How-To Guide to Deep Dive Company Research
Dan ShewanAugust 9, 2015 It’s no secret that keyword research is vital to both SEO professionals and PPC advertisers — but what do keywords have to do with email marketing? You might think that keyword research is irrelevant to your email marketing campaigns, but on the contrary, it’s actually an excellent way to get insight … Continue reading 3 Ways Keyword Research Can Inform Your Email Marketing Strategy
Lindsay TjepkemaJuly 17, 2015 You’ve got keywords, but do you know how to use them? So you’ve completed some keyword research and you know which words make sense to try to rank for. You have created a solid keyword strategy to boost your website’s search rankings and SEO. Now what? Many marketers get that deer-in-the-headlights … Continue reading 6 Actionable Steps For Using Your Keyword Research
by Sameer Panjwani June 10th, 2015 In the early days of digital marketing, brands and businesses could get away with a lot of shady tactics: overwhelming email spam, sketchy banners and over-the-top, aggressive marketing messages. Flash forward to today, consumers are wiser and they have an arsenal of anti-spam and ad blocker tools … Continue reading How To Do Social Media Market Research
Elizabeth DyrsmidMay 22, 2015 Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses. It’s an even more … Continue reading How To Research Your Brand With Social Media
Paul SchmidtMay 14, 2015 Keyword research is fundamental while doing persona research, brainstorming blog topics, or thinking about keywords to optimize your site around. The biggest issue I hear with clients, is where do I even get started? Sure you can go to your favorite keyword research tool in HubSpot, Moz, or Adwords, however, to … Continue reading 6 Keyword Research Ideas for Improving Your SEO
Phillip AgnewMay 11, 2015 How are CMOs (Chief Marketing Officers) using the world’s largest micro-blogging site to interact with their followers and, in turn, build their brand? Over the last month we’ve used Brandwatch Analytics to answer these questions and more. Analyzing Twitter’s 17 leading CMO’s, we’ve discovered what content works, what’s being shared and … Continue reading Research: The Best CMOs on Twitter 2015 Index
Tom PickApril 14, 2015 As noted here last week, ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. … Continue reading 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
