Ruxandra MindrutaMarch 19, 2015 Today’s consumers are greatly empowered. With access to review websites, social platforms and blogs, buyers can now make better informed shopping decisions based on opinions or feedback from fellow consumers. Social networks like Facebook and Twitter have become platforms of choice for customers seeking assistance or looking to make a complaint. … Continue reading Research: Do Brands Live Up To Customer Expectations On Social?
Rupert AdamMarch 17, 2015 Is email marketing still an effective resource of ROI? Is it still a good tool for marketers? Emailcenter’s latest whitepaper, The Journey of Email Marketing, attempts to answers these questions with an analysis of data aggregated from billions of emails over the past four years. Here’s what we learned after combing … Continue reading 6 Email Marketing Tips, Backed by Research
Ron Kurtz, (March 17, 2015) In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing media. There is no question that big data can be very useful, but big data can only provide a portion of the research that marketers of … Continue reading Mail Surveys Are Good Source Of Essential Research
Dave OrecchioMarch 14, 2015 Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this question is “NO”, then you will be surprised that 50 percent of digital marketers do not have a content strategy according to the state of digital marketing 2015 by Smart Insights. … Continue reading 50 Percent Of Marketers Don’t Have A Content Strategy – Digital Marketing Research
Rupert AdamMarch 13, 2015 With the overwhelming breakthrough of new, flashy digital marketing channels like social media and search engine optimization, you would be forgiven for thinking email marketing is on the verge of death. But you’d be wrong. With just a few clicks you can create emails, send them off and grow your business … Continue reading Research: The Journey Of Email Marketing
Chelsea VarneyMarch 13, 2015 Things can be difficult to comprehend without context. This statement is particularly true when looking at data relating to your brand – without an in-depth understanding of the industry and competitors, it will be hard to determine where you place and what you need to do to succeed. By monitoring competitors … Continue reading Competitor Analysis: Top Tips For Conducting Competitor Research
Brian LangMarch 12, 2015 In recent years, a lot of people have complained about the reduction in keyword data from Google’s Keyword Planner and Google Analytics. While Google’s tools are still a good place to look for higher traffic keywords, long tail keyword data has become more difficult to find. And most search traffic to … Continue reading 5 Keyword Research Tools to Use in 2015 for More Search Traffic
Govind AgarwalMarch 4, 2015 It is no surprise that every business looks forward to acquiring the top position in search engines. It does not matter what tactics or strategies you make use of, it is not easy to get that position. You have to be creative and innovative in your approach. Search engines like Google, … Continue reading 5 Keyword Research Ideas For 2015
Katey FerenziFebruary 19, 2015 This is the fifth installment of the #SellMore Small Business Boot Camp series. In previous parts, we discussed how to find a product niche, how to source your product, how to evaluate your small/online business idea and how to address online business laws and nuances. This week, we’ll be covering how … Continue reading Small Business Boot Camp: 8 Ways To Conduct Market Research For Your Online Business Idea
Talha FazlaniFebruary 15, 2015 Let’s be honest, keyword research is easy. You go to Google Adwords Keyword Tool, type in a few keywords and voilà, your keywords and their search volumes appear. Most don’t even bother to look at the keyword suggestions or other ad group ideas. While being honest, I’ll also admit that I … Continue reading Why Your Keyword Research Is All Wrong [Infographic]
