Tag Archives: Research

Integrating Market Research Into Your Product Development Process

by Elisabeth Mischel, October 21, 2015 CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the … Continue reading Integrating Market Research Into Your Product Development Process →

Why Your Firm Should Use Research as a Catalyst for Change

Strategy

Karl FeldmanOctober 15, 2015 It’s something we can all relate to: first, there are the growing pains or emerging issues that begin to raise red flags. Next come the discussions, opinions, and committee meetings attempting to get to the root of the problem. Unfortunately, all of this talking and planning often ends in a gridlock, … Continue reading Why Your Firm Should Use Research as a Catalyst for Change →

Conducting an SEO Audit Pt. 4: Competitor Research

SEO Audit

Amanda GrinavichOctober 14, 2015 When it comes to sales and marketing (or anything really), a lot can be learned from our enemies – err, competitors. An examination of what your top competitors are doing can clue you in on what to do to step up your game — or heck, even what not to do. … Continue reading Conducting an SEO Audit Pt. 4: Competitor Research →

Tough Choices for Your Next Web Project: DIY Research vs. Limited Options

Website Development Guidelines

Debi LewisOctober 2, 2015 We have all become masters of online research in recent years, and perhaps none are so masterful as business owners. Need to find the best quality (but affordable) business cards? Google it. Need to learn how to use your new Square credit card reader? Surely there’s a YouTube video. Where is … Continue reading Tough Choices for Your Next Web Project: DIY Research vs. Limited Options →

Why Negative Keywords Are Essential to a Keyword Research

SEO Audit

Curt FeatherSeptember 25, 2015 Advertising a community college? You probably don’t want people looking for a community theater or college sports scores. Proper negative keywords are just as important as keywords. According to a study by SiteWit in January 2015, the top three paid spots get 41% of the clicks on the search page. Unfortunately … Continue reading Why Negative Keywords Are Essential to a Keyword Research →

Keyword Research Just Got A LOT Harder

Search Engine Optimization

Mary LongSeptember 23, 2015 Researching keywords was never easy – think one of Dante’s 7 circles – and it’s about to become worse. Well, unless you are an SEO pro, then it’s about to become aces – here’s why: Keyword research is a complicated undertaking; even folks with exceptional digital skills admit that they are … Continue reading Keyword Research Just Got A LOT Harder →

How To Do Keyword Research For Integrated Marketing

Search Engine Optimization

By Liz Farquhar September 10th, 2015 As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online. It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a person. This means that digital marketers have to find every … Continue reading How To Do Keyword Research For Integrated Marketing →

Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You – And Mislead You

Blogging

William ComcowichSeptember 9, 2015 Image credit: Mike Litcht The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If blogs don’t post new content multiple times a week or even daily, page views will fall and the blog will lose credibility. That’s the prevalent belief at any rate. … Continue reading Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You – And Mislead You →

How-To Guide to Deep Dive Company Research

Business Process

Virginia FrancoSeptember 2, 2015 Whether identifying companies to target or preparing for an interview, research is a critical component to any successful career strategy. Most career coaches and interviewing experts agree that researching a company is key to formulating astute interview questions; in large part because employers recognize that those who took the time to … Continue reading How-To Guide to Deep Dive Company Research →

3 Ways Keyword Research Can Inform Your Email Marketing Strategy

Email Marketing

Dan ShewanAugust 9, 2015 It’s no secret that keyword research is vital to both SEO professionals and PPC advertisers — but what do keywords have to do with email marketing? You might think that keyword research is irrelevant to your email marketing campaigns, but on the contrary, it’s actually an excellent way to get insight … Continue reading 3 Ways Keyword Research Can Inform Your Email Marketing Strategy →