by Rick Delgado November 24, 2015 Follow @ricknotdelgadoNovember 24, 2015 As every business owner knows, this is the age of big data. Several years ago, consulting firm McKinsey & Company posited that data analysis would lay the foundation for bolstering business’ ability to compete, innovate and most importantly, grow. As McKinsey and Company argued, collecting … Continue reading Using Consumer Research to Develop a Growth Strategy
by Christian Holst November 22, 2015November 22, 2015 Recent usability tests and benchmarks conducted by the Baymard Institute, an organization which regularly conducts large scale research studies on ecommerce usability, reveal that 46% of top U.S. ecommerce sites display too little product information in their product lists for users to accurately evaluate if a product … Continue reading Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion
Google’s Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO’s need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest. Clay Cazier on November 19, 2015 One of the foundations of good SEO is making sure your site content is relevant to what you offer … Continue reading Using Pinterest For Keyword Research
by Lee Frederiksen November 16, 2015 Follow @hingemarketingNovember 16, 2015 Firms know there’s an opportunity to turn their employees into brand ambassadors via their personal social networks. The practice is called employee advocacy — the promotion of a firm’s brand by its employees. But to be successful, it must go deeper. A firm must instill … Continue reading Research Shows Firms with Employee Advocacy Programs Grow Faster
by Elisabeth Mischel, October 21, 2015 CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the … Continue reading Integrating Market Research Into Your Product Development Process
Karl FeldmanOctober 15, 2015 It’s something we can all relate to: first, there are the growing pains or emerging issues that begin to raise red flags. Next come the discussions, opinions, and committee meetings attempting to get to the root of the problem. Unfortunately, all of this talking and planning often ends in a gridlock, … Continue reading Why Your Firm Should Use Research as a Catalyst for Change
Amanda GrinavichOctober 14, 2015 When it comes to sales and marketing (or anything really), a lot can be learned from our enemies – err, competitors. An examination of what your top competitors are doing can clue you in on what to do to step up your game — or heck, even what not to do. … Continue reading Conducting an SEO Audit Pt. 4: Competitor Research
Debi LewisOctober 2, 2015 We have all become masters of online research in recent years, and perhaps none are so masterful as business owners. Need to find the best quality (but affordable) business cards? Google it. Need to learn how to use your new Square credit card reader? Surely there’s a YouTube video. Where is … Continue reading Tough Choices for Your Next Web Project: DIY Research vs. Limited Options
Curt FeatherSeptember 25, 2015 Advertising a community college? You probably don’t want people looking for a community theater or college sports scores. Proper negative keywords are just as important as keywords. According to a study by SiteWit in January 2015, the top three paid spots get 41% of the clicks on the search page. Unfortunately … Continue reading Why Negative Keywords Are Essential to a Keyword Research
Mary LongSeptember 23, 2015 Researching keywords was never easy – think one of Dante’s 7 circles – and it’s about to become worse. Well, unless you are an SEO pro, then it’s about to become aces – here’s why: Keyword research is a complicated undertaking; even folks with exceptional digital skills admit that they are … Continue reading Keyword Research Just Got A LOT Harder
